BLACKPINK’s MV for ‘KILL THIS LOVE’ Surpasses 700M Views… The New Record Streak Continues Even in the New Year
[헤럴드POP=이미지 기자] BLACKPINK continued to set new records even in the new year, adding another ‘first-ever K-Pop group’ title to their name.
On January 4 at 11:55 PM, the MV for BLACKPINK’s ‘KILL THIS LOVE’ surpassed 700M views on YouTube.
As a result, BLACKPINK became the first-ever K-Pop group to hold ‘4 MVs with over 700M views’.
Prior to their MV for ‘KILL THIS LOVE’, BLACKPINK has surpassed 700M views through ‘DDU-DU DDU-DU’ which surpassed 1 billion views, ‘BOOMBAYAH’, and ‘AS IF IT’S YOUR LAST’. ‘KILL THIS LOVE’ was released last year on April and has been stacking views at a faster pace compared to ‘DDU-DU DDU-DU’. The video was also ranked at no. 8 on The Most Watched Music Video in the World in 2019 list announced by YouTube, proving its steady popularity.
The group has created sensations not only on YouTube, but also on major overseas charts. The song entered Billboard’s ‘Hot 100’ and ‘Billboard 200’ as no. 41 and no. 24 respectively, setting the first and best K-Pop girl group record in history. The song has successfully charted in both charts for 4 consecutive weeks, which set the longest record in K-Pop girl group history as well.
On UK Official Singles Chart ‘Top 100’, the song was ranked at no. 33, setting the best record in K-Pop girl group history. The song has remained on the chart for 5 consecutive weeks. Even the Chinese charts were conquered. ‘KILL THIS LOVE’ not only achieved the highest sales on QQ Music’s ‘2019 K-Pop Digital Albums’ category but was also ranked at no. 1 on the ‘2019 K-Pop Top 20’ selected by KKBOX, which is Asia’s biggest music streaming platform.
As a result, global media spotlighted the song. ‘KILL THIS LOVE’ was selected as the no. 1 ‘Song of the Year’ selected by the American arts and culture magazine ‘PAPER’, ‘Hit Songs of the Year’(no. 3) selected by L`opinionista, the Italian online newspaper, British GQ’s ‘The Biggest, Boldest Songs of 2019’(no. 9) list, Billboard’s ‘25 Best K-pop Albums of 2019: Critics’ Picks’(no. 21), and on Billboard’s ‘100 Best Songs of 2019: Staff List’(no.66).
The video’s quality of work and impact has also been praised multiple times. Tracklist, the global music magazine, and Pitchfork, the globally acclaimed music critic magazine, selected the MV for ‘KILL THIS LOVE’ as no. 1 on the ‘2019 World’s Best MV of the Year’ and no. 14 on the ‘MV of the Year’ list, respectively. The group has also won the ‘Music Video of the Year’ award at the ‘E! People’s Choice Awards’, where the group has won a total of 3 categories and proved their global popularity and influence.
While raising the status and value of K-Pop through their global accomplishments, BLACKPINK is preparing for their new album alongside a dome tour in Japan which will be held in a total of 3 major dome stadiums.
2020. 1. 5.
