YG TREASURE Surpassed 700 Thousand in Album Sales in 3 Months Since Debut
[한경닷컴=이준현 기자] YG’s major rookie group TREASURE surpassed 700 thousand in album sales in just 3 months since debut, getting one step closer to their goal of becoming ‘million sellers’ through their first album series.
According to YG Entertainment on the 16th, TREASURE’s latest single album ‘THE FIRST STEP : CHAPTER THREE’ has reached a total of 210 thousand accumulated orders.
Considering that their first and second single albums have reached 250 thousand and 500 thousand in sales respectively, TREASURE’s ‘THE FIRST STEP’ series has achieved a total of 700 thousand in album sales, which is remarkable.
TREASURE is also planning to engage in active promotional activities until the end of the year with their third single album, so album sales are expected to increase further.
In fact, YG explained, “Additional orders on TREASURE’s third single album were 23 thousand on Monday last week and 26 thousand on Friday, adding up to almost 50 thousand for the week” and added, “The order trend seems to be different from their previous albums”.
By releasing 3 new single albums for the past 3 months and staying active, it is explained that new fans, other than the existing TREASURE Makers(fandom), are getting to know TREASURE.
YG also added, “Since most members of TREASURE are still teenagers and since the group has only made their first step, we are expecting them to grow further after they put in hard work and continue their consistent communication with the fans”.
TREASURE is clearly YG’s next-generation boy group targeting not only Japan, but also the global market. They are receiving full-hearted support from YG under their fast·concentrated strategy, while 4 of the 12 members are from Japan, which help the group expand their global popularity at a fast pace.
Considering that it takes at least 2~3 years and normally 4 years for an idol group to achieve global popularity, TREASURE has set a milestone by becoming ‘million sellers’ on their first step. Like part of the lyrics of their title song ‘MMM’ from their third single album, the group is heading towards their goal like a ‘racehorse running forward with a blinder’.
TREASURE has noticed to release their official debut album, which will be the completion of ‘THE FIRST STEP’ series, next year on January. Official albums tend to reach higher album sales compared to single albums. Therefore, it is highly likely that TREASURE’s goal of reaching 1 million in album sales will become reality.
As expected, TREASURE’s popularity stands out in countries overseas, including Japan. TREASURE’s ‘MMM’ topped the Top 100 chart of Line Music, which is one of Japan’s biggest music platforms. The song was also ranked at no.1 on Rakuten Music’s Real-Time Comprehensive Rankings.
Furthermore, the song topped iTunes charts in 8 different countries as well as charting in on 93 different regional charts on Spotify and Apple Music. Since the group is expanding their popularity not only in Japan and China but also to Southeast Asia including countries such as Indonesia and Thailand, TREASURE is regarded as a strong Rookie of the Year award nominee on this year’s major award ceremonies such as ‘MAMA(Mnet ASIAN MUSIC AWARDS)’
YG hinted, “TREASURE plans to appear on various award ceremonies and special music broadcasts and present amazing performances”.
2020. 11. 16.
