BLACKPINK’s ‘Kill This Love’ MV Surpasses 900M Views… ‘First-Time Ever as a K-Pop Group’ Following ‘DDU-DU DDU-DU’
[스포츠조선닷컴=정안지 기자] BLACKPINK’s ‘Kill This Love’ MV surpassed 900M views on YouTube, setting a new record.
According to YG Entertainment on July 7, BLACKPINK’s ‘Kill This Love’ MV surpassed 900M views on YouTube as of 6:38 PM.
As a result, BLACKPINK became the first K-Pop group to hold 2 MVs with over 900M views including ‘DDU-DU DDU-DU’ at 1.2B views and ‘Kill This Love’.
Their other hits including ‘BOOMBAYAH’ and ‘AS IF IT’S YOUR LAST’ are also expected to reach 900M views soon, which will continue the group’s record march.
The ‘Kill This Love’ MV captivated the global fans’ hearts with BLACKPINK’s powerful and charismatic dance lines along with sophisticated visuals. Their motions of firing a rifle and catchy point moves impressed the viewers.
The video was released last year on April 5, and surpassed 100M views in 63 hours since its release. It was the only K-Pop MV to be listed on YouTube’s ‘The Most Watched MV in the World in 2019’ TOP10.
Furthermore, ‘Kill This Love’ was ranked at no. 41 on Billboard’s ‘Hot 100’, no. 24 on the Billboard 200, and no. 33 on UK’s Official Singles Chart Top 100, setting the first and best K-Pop girl group record in history.
Meanwhile, BLACKPINK is creating a sensation with their latest pre-release single ‘How You Like That’, proving their position as the ‘YouTube Queens’.
BLACKPINK ‘How You Like That’ MV reached 86.3M views on the date of its release and collected 5 new Guinness World Records including the category, ‘The Most Watched YouTube Video in 24 Hours’. The video also reached 100M views in 32 hours and 200M views in 7 days, setting the world’s fastest records as well.
The popularity of ‘How You Like That’ not only raised the status of K-Pop, but also contributed in expanding BLACKPINK’s new fanbase.
The number of BLACKPINK’s YouTube subscribers increased by 3 million, which accumulates to 40.7 million. It also made BLACKPINK’s existing hits receive attention along with ‘How You Like That’.
In fact, the ‘Kill THIs Love’ MV surpassed 800M views on April 20 and added another 100M in 78 days. Considering that it took about 106 days to reach 800M from 700M, they reduced the timeline by approximately a month on reaching 900M from 800M.
The group’s official MV records are amazing, but their dance practice videos are also stacking hundreds of millions of views.
BLACKPINK’s 19 videos on YouTube with over 100M views include 9 dance practice videos of ‘DDU-DU DDU-DU’, ‘BOOMBAYAH’, ‘WHISTLE’, ‘AS IF IT’S YOUR LAST’, ‘PLAYING WITH FIRE’, ‘Forever Young’, ‘SOLO’, ‘Don’t Know What To Do’, and ‘Kill This Love’.
The dance practice video of ‘How You Like That’ uploaded on YouTube on the 6th has surpassed 20M views in 1 day, setting an unprecedented rate of increase in collecting views as a dance practice video.
2020. 7. 8.
