BLACKPINK’s ‘DDU-DU DDU-DU’ Surpasses 1.1 Billion Views… Sets Milestone with ‘First-Ever Record by a K-Pop Group’
[엑스포츠뉴스=전아람 기자] Girl group BLACKPINK’s MV for ‘DDU-DU DDU-DU’ surpassed 1.1 billion views on YouTube, as of March 24 at 12 PM. It is the first-ever record in K-Pop group history, achieved in 1 year and 9 months since the video was released.
The MV for ‘DDU-DU DDU-DU’ reached a billion views only 4 months ago, and proved the global fans’ steady support by setting another milestone. The record is meaningful since the popularity of the song is still ongoing.
‘DDU-DU DDU-DU’ is the title song of BLACKPINK’s first-ever mini album, ‘SQUARE UP’. The performance of dancing as if the members are firing pistols is the key point. The fans created a cover dance boom, allowing the video to be ranked at no. 1 on the ‘Most Watched K-Pop MV in the World’ in the according year.
The song achieved success not only with its MV, but also through results in music charts.
The song ‘DDU-DU DDU-DU’ not only achieved an ‘all-kill’ on Korean music charts, but also achieved success in music charts overseas. The song was ranked at no. 40 and no. 55 on Billboard’s main charts including the Billboard 200 and Hot 100 respectively, setting the best K-Pop girl group record at the time.
Furthermore, BLACKPINK became the first K-Pop girl group to be certified gold by the RIAA through their song ‘DDU-DU DDU-DU’.
In addition to their MV for ‘DDU-DU DDU-DU’, BLACKPINK is known as the ‘YouTube Queens’ with their 18 videos that are over 100 million views including their 8 MVs for ‘BOOMBAYAH’(800M), ‘AS IF IT’S YOUR LAST’ ·’KILL THIS LOVE’(700M), ‘PLAYING WITH FIRE’ ·’WHISTLE’ and JENNIE’s ‘SOLO’(400M), and ‘STAY’(100M), in addition to dance practice videos and music broadcast videos.
After winning YouTube’s ‘Diamond Creator Awards(Over 10M channel subscribers)’ for the first time as a K-Pop girl group, BLACKPINK has since gathered a total of 33.9 million subscribers, which is the highest number among all channels ran by K-Pop groups.
BLACKPINK is continuing to set new records. BLACKPINK’s ‘KILL THIS LOVE’ released last year is resetting previous records set by their own song, ‘DDU-DU DDU-DU’.
The people’s anticipation on the upcoming album and comeback by BLACKPINK, the group who has established themselves as a top global girl group after successfully completing their world tour composed of 32 concerts held in a total of 23 cities in 4 continents, in addition to their dome tour in Japan composed of 4 concerts held in 3 cities.
2020. 3. 24.
