WINNER adds new color to YG
[OSEN=김사라 기자] YG Entertainment’s new boy group WINNER added a whole new color to the agency. WINNER’s emergence appears more revolutionary than anybody had expected, and the boys’ power is indeed incredible.
WINNER unveiled the double title tracks “EMPTY” and “COLOR RING” at 0 hour of August 12. Previously, the Executive Producer YANG HYUN SUK commented, “I don’t want to create a misconception that WINNER is a dance group.” Like he said, WINNER was not, and also was completely different to other YG groups like BIGBANG, EPIK HIGH and AKDONG MUSICIAN.
The double title tracks are both sentimental and lyrical. There is definitely a hint of hiphop, but it is very different to what BIGBANG has. “EMPTY” is a joint work of B.I and BOBBY from WIN’s B TEAM, WINNER’s former competitive on Mnet’s program. It is written by SONG MIN HO. The song sings about the sorrow and pain of the emptiness that comes from a breakup.
“COLOR RING” is another sentimental one. The first line reads, “The blue sky is beautiful but why am I becoming so insignificant and shabby,” drawing in the listeners at once. Instead of an upbeat, addictive song, WINNER focuses on the quality of music that can relate to the listeners. In the song by KANG SEUNG YOON, SONG MIN HO and LEE SEUNG HOON, KANG SEUNG YOON solidifies his musical talents by being in charge as the main producer. The members go far beyond a simple idol group.
In another words, WINNER is an unprecedented one in YG. YG has been showcasing dynamic artists from early this year, starting from the charismatic 2NE1, charming AKDONG MUSICIAN, the R&B champion TAEYANG and the unrivaled world star PSY. WINNER took the role of embedding a whole new pillar in YG, showcasing a groundbreaking sentimental-hiphop to the world.
WINNER, who has been garnering much popularity even before the debut, left a strong first impression. Not only did their debut album “2014 S/S” top various charts, but also the songs from the album were lined up on charts. This is quite rare for a new group. Their popularity seems borderless as their excellent achievement is also seen on iTunes around the world.
YG Entertainment commented, “Unlike other YG artists who were restrained to branch out to different fields, WINNER will expand their area of work. KANG SEUNG YOON may be involved in acting while other members appear on variety programs.” Expectations grow for the all-rounders who will showcase themselves in different colors in the future.
WINNER’s first official debut performance will be on August 15 at YG Family Concert.
2014. 8. 13.
