YANG HYUN SUK’s ‘ALL ABOUT SKILLS’ Strategy Pays Off… YG Posts Profit in Q2 and Eyes Rapid Growth in Second Half
[OSEN=최이정 기자] YG Entertainment has successfully achieved a dramatic turnaround in performance for the second quarter of this year. With BLACKPINK’s stadium world tour and the full-scale global activities of TREASURE and BABYMONSTER, a strong performance in the second half is also expected.
On the 8th, YG announced through a public disclosure that it recorded an operating profit of 8.4 billion won on a consolidated basis in Q2, turning to profit from an operating loss of 11 billion won in the same period last year. This figure exceeds the market forecast (3.1 billion won) by 170.9%. Sales reached 100.4 billion won, up 11.6% from the same period last year, and net profit also turned positive at 11.2 billion won.
YG explained, “In the second quarter, the global achievements of rookie artists, such as BABYMONSTER’s world tour and TREASURE’s Americas tour, drove profitability,” adding, “Even without an album release, revenue from concerts, digital content, and MD increased, maintaining stable growth.”
In the second half, YG’s flagship artists will make large-scale appearances. BLACKPINK is currently holding their 16-city, 31-show stadium world tour ‘DEADLINE,’ setting a new record as the first girl group to sell out two consecutive days at LA’s SoFi Stadium and attract 100,000 spectators. On August 15–16, they are expected to make history again as the first K-pop female artists to perform at the UK’s Wembley Stadium.
TREASURE will release their 3rd mini album ‘LOVE PULSE’ in September and kick off the ‘PULSE ON’ tour covering 12 Asian cities starting in October. Beginning with three concerts in Seoul, they will meet fans in Japan, Bangkok, Jakarta, Singapore, and more.
BABYMONSTER, within just one year of their debut, is currently on their 20-city, 32-show world tour ‘HELLO MONSTERS.’ They have entered the Billboard 200 chart, surpassed cumulative album sales of 1.6 million copies, and shown achievements worthy of the title ‘monster rookie.’ With a pre-release track in September and a mini album in October, they are expected to become another key driver of YG’s performance in the second half.
The turnaround to profitability was backed by Executive Producer YANG HYUN SUK’s restoration of the ‘authentic YG style.’ The success of BABYMONSTER, the first girl group he personally directed, proved the evolution and strength of YG’s content strategy. YANG HYUN SUK’s ‘Skills First’ strategy has paid off.
YG is also seeking to expand beyond traditional markets in response to changes in the Chinese market in the second half. With the Q2 surprise results and the full-fledged activities of its artists, YG’s growth momentum is expected to accelerate further.
2025. 8. 10.
