YG’s TREASURE, Ready to Take Over… Making a Comeback on ‘M COUNTDOWN’ and ‘Inkigayo’ with ‘BONA BONA’
[OSEN=박소영 기자] YG’s TREASURE is ready to make a powerful comeback this week, beginning their promotional activities for their second full album ‘REBOOT’.
According to YG Entertainment on the 1st, TREASURE will consecutively appear on Mnet’s ‘M COUNTDOWN’ on the 3rd, MBC’s ‘Show! Music Core’ on the 5th, and SBS’s ‘Inkigayo’ on the 6th. The group plans to capture the hearts of music fans worldwide with their new title track ‘BONA BONA’.
‘BONA BONA’ is a remarkable song, combining the strong brass sound in its chorus and a drum beat reminiscent of a marching band. The track, which carries the message ‘Born To Love You’, reflects a theme of fateful attraction and is receiving a good response for its bright and refreshing delivery, unique to TREASURE.
In the recently unveiled music video, the members showed a mature charm and powerful performance, revealing their growth and shaking the hearts of the viewers. Their unique overflowing energy is expected to heat up the stage through these music shows.
With the start of music shows this week, TREASURE’s active promotion is anticipated to continue. YG stated, “In reflection of the members’ desire to create more touchpoints with fans, they plan to engage in various activities including YouTube, music shows, radio, and more, along with bigger scale stages with esteemed K-pop artists.”
TREASURE made a splendid comeback with the release of their second full album ‘REBOOT’ on July 28. The title track ‘BONA BONA’ reached number one on the iTunes song charts in 20 countries. The album has made it to the upper ranks of the iTunes album charts in major regions including Asia, South America, and Europe, and has also topped the daily chart of Japan’s biggest music site, Line Music.
Meanwhile, in celebration of the release of TREASURE’s second full album and their third debut anniversary, YG is currently hosting the ‘TREASURE 2ND FULL ALBUM ‘REBOOT’ POP-UP STORE’ at the Atrium on the first floor of Lotte World Mall in Jamsil, Seoul. The pop-up store features various events and experience zones, and provides a variety of benefits and special perks for album purchasers on-site, along with new merchandise.
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