YG TREASURE, Tops iTunes in 20 Regions

2023-07-29 07:40 pm

[텐아시아=류예지 기자] YG’s TREASURE has announced a successful start to their activities for their 2nd full album ‘REBOOT’, amidst passionate response from global music fans.

According to YG Entertainment, ‘BONA BONA’, the title song from TREASURE’s 2nd full album, which was released on the 28th, topped the iTunes song charts in 20 regions. Their strong presence in Asia, where they recently concluded a successful tour, was notable, but they also ranked high on the iTunes album charts in major regions in South America and Europe, making their widespread global popularity palpable.

TREASURE’s strong influence in Japan was also reconfirmed. ‘REBOOT’ quickly seized the throne on the Top 100 daily chart of Line Music, the largest music site in Japan. The title song ‘BONA BONA’ is also maintaining its position in the top tiers of the Line Music real-time chart and went straight to number one on the Rakuten Music real-time chart, proving the solid fandom in the local region.

The response to the ‘BONA BONA’ music video is also hot. It rose to 2nd place on YouTube’s ‘Most Viewed Videos in 24 Hours’, driven by positive reviews for capturing an upgraded visual and musical aspect of TREASURE. The views are also heading towards 10 million at a steeper rate compared to their previous work ‘HELLO’ and its place in the rising music charts further raises expectations for the future.

Meanwhile, ‘BONA BONA’ is an impressive song that features a powerful brass sound in the chorus and drum beats reminiscent of a marching band. It interprets the message ‘Born To Love You’, which permeates the theme of destined attraction, in TREASURE’s unique upbeat style. The music video showcased a mature charm and intense performance, drawing a lot of attention to the entire stage that will be revealed in the future.

2023. 7. 29.