TAKEONE COMPANY’s ‘BLACKPINK THE GAME’, Attention Heats Up from Pre-reservations
[지디넷코리아=강한결 기자] TAKEONE COMPANY is set to unveil the official game ‘BLACKPINK The Game (BPTG)’, utilizing the intellectual property (IP) of YG Entertainment’s BLACKPINK.
In 2019, TAKEONE COMPANY launched ‘BTS World’, based on BTS’s IP, which garnered significant attention, including winning awards at the UK’s ‘Golden Joystick Awards’. Following ‘BTS World’, ‘BLACKPINK The Game’ is anticipated to emerge as another K-POP IP-based hit.
According to the gaming industry on the 11th, BLACKPINK The Game was first revealed as a project named ‘BPTG’ last month on the digital billboard at BLACKPINK’s Malaysian World Tour venue.
BLACKPINK is currently in the middle of the largest K-POP girl group world tour, mobilizing approximately 1.5 million fans. Last year, the four members successfully wrapped up their 14 shows in seven North American cities and 10 shows in seven European cities. They are now meeting fans across Asia.
In ‘BLACKPINK The Game’, players become producers in a multiverse world, helping the BLACKPINK members grow. As of April 7th, over a million users completed pre-orders in just two days.
‘BLACKPINK The Game’ is a nurturing puzzle SNG genre that features ▲A new puzzle style using various photocards, ▲Simulation to manage members’ training and company building, ▲ ‘BLACKPINK World’ where users can communicate with others using their own styled BLACKPINK avatars, and ▲Exclusive high-quality photos and videos of BLACKPINK filmed just for the game.
TAKEONE COMPANY also revealed BLACKPINK avatars with various outfits and hairstyles on the game’s official social media channels.
The JENNIE avatar emphasizes her cute cheeks and cat-like eyes, while JISOO’s avatar highlights her kind eyes and charming appeal. LISA’s avatar showcases her clear lip lines and sophisticated image, and ROSÉ’s avatar is designed with her cute nose and pure look at the center.
The company emphasizes that the high-quality game, developed over three years, offers a vast range of content enjoyable not only for fans but also for the general public. They reveal strong confidence in their global market strategy.
Industry insiders rate the success potential of ‘BLACKPINK The Game’ highly, citing the experience of producing ‘BTS World’ as a significant boost.
2023. 4. 12.
