‘YG’s New Rookie Group’ Why the World’s Attention is on BABYMONSTER Even Before Their Official Debut
[OSEN=김채연 기자] Over 1.42 million subscribers and a total of 200 million cumulative views…The pre-debut popularity of BABYMONSTER is making K-pop fans around the world swoon.
YG Entertainment’s first girl group seven years since BLACKPINK is enjoying massive popularity even before their official debut. Fans in the know have already subscribed to their YouTube channel and are excitedly reacting to teaser videos, anticipating the birth of a new star in the music scene.
The views on their pre-debut content are simply staggering. The first group introduction video released by YG Entertainment garnered over 31 million views in just two months, and individual performance videos have easily surpassed 10 million views. Their official YouTube channel reached 1 million subscribers within 52 days of it being launched and has recorded 1.42 million subscribers as of the morning of the 24th.
The anticipation for YG’s newcomers is not limited to Korea, but goes beyond the country, spreading worldwide. An analysis of comments on their videos reveals an impressive global fan distribution, with fans from the Americas, such as the United States, the United Kingdom, Mexico, as well as European countries like Spain, Portugal, and Turkey, and Asian countries like Japan, Thailand, Vietnam, and Singapore, all complimenting the group’s performance and individual skills.
The fact that they achieved such success before even releasing their debut album is significant. While numerous artists have achieved excellent results through music video promotions or official album releases, BABYMONSTER managed to reach such a feat with only teaser content. YG Entertainment has also showcased the members’ exceptional skills by avoiding special effects in their teaser content and focusing solely on their talents in black-and-white videos.
The expectations of fans worldwide go beyond simple anticipation. The prospective members have captured the attention of K-pop fans with their all-around skills in vocals, dance, rap, and visuals. The group is also targeting the global market with its members from different countries of three Koreans, two Japanese, and two Thai members.
High expectations are running high among YG artists as well. BLACKPINK’s JENNIE said, “I think they’re doing really well overall,” while Lisa commented, “The combination of the seven members looks great,” and even offered some advice while coaching their dance lesson. WINNER’s HOONY expressed his admiration, saying their “Relaxed singing gave me chills,” and YOON didn’t hold back his compliments, saying that their “Facial expressions and acting were amazing. You looked so happy and enjoyed being immersed in the music.”
Meanwhile, BABYMONSTER is a multinational group mainly composed of teenagers, is expected to change the landscape of the global music market in 2023 as YG Entertainment has been dedicating itself and preparing hard for the launch.
2023. 3. 26.
