BLACKPINK LISA, Unveils Special Performance Video for ‘LALISA’
[OSEN=지민경 기자] The special stage performance video for BLACKPINK LISA’s title song ‘LALISA’ was surprisingly revealed through YG’s official blog and YouTube on the 13th.
It drew even more attention in particular as it is very unusual and is a special move for YG to release it’s very own stage video before appearing on broadcasting networks.
This move was a representation of LISA and YG’s confidence. As it was a stage just by and for LISA, differentiated high-quality visualization of the stage could be made unlike general music shows.
All elements of the video such as a stylish stage that seems like it will only appear in music videos and lights that suit the atmosphere, sophisticated camera moving and screen changes created perfect harmony with each other, pleasing the eyes and ears of audiences.
The performance was once again a living proof of YG’s philosophy of preserving the value of comprehensive art and how they believe that a performance goes beyond the artist’s song and stage, and that various digital device technologies must create harmony with other elements.
YG Entertainment said “From styling to the set design, lights, and camera moving, we discussed everything with LISA.” It also added that “We’re always supporting and investing into our artists so they can create the best performance they can.”
This move also shows the change in trends where online platforms are becoming more influential. In particular, BLACKPINK is showing it’s ultimate presence in the world of YouTube, changing the landscape of mainstream pop market. They are raising the status of K-POP as an artist with the greatest number of YouTube subscribers in the world of 66.3 million.
The M/V for LISA’s solo title song ‘LALISA’ reached 100 million views within two days of its release on YouTube, breaking the record of reaching such a figure in the shortest time as a K-POP solo artist. YouTube views are one of the indicators reflected in the U.S. Billboard chart, people’s expectations are rising on her future activities.
Meanwhile ‘LALISA’ has already taken over global charts. On the first day of its release, the song topped the iTunes song chart in 60 countries and soon expanded its cumulative top spot region to 66 countries. The album recorded a whopping figure of 800,000 pre-orders during the pre-sale period, signally reaching a new record in the history of female K-POP solo artists.
2021. 9. 13.
