BLACKPINK’s ‘Kill This Love’ MV Surpasses 1.3B Views… Strong Global Influence
[엑스포츠뉴스=김유진 기자] BLACKPINK’s ‘Kill This Love’ MV has surpassed 1.3B views on YouTube. It is BLACKPINK’s 2nd video to achieve the milestone.
According to YG Entertainment on May 22, BLACKPINK’s ‘Kill This Love’ MV has surpassed 1.3B views as of 1:39 PM.
As a result, BLACKPINK became the first K-Pop group to hold 2 MVs with over 1.3B views. The MV for their mega-hit song ‘DDU-DU DDU-DU’ has surpassed 1.3B views as well, and is currently heading towards 1.6B views.
The MV for ‘Kill This Love’ is closing its gap with ‘DDU-DU DDU-DU’, which has set numerous new records. In fact, ‘Kill This Love’ has reached 1.3B views in 2 years and a month, which is approximately 35 days faster than the record set by ‘DDU-DU DDU-DU’.
‘Kill This Love’ is a powerful song with a strong lead brass and grand drum sounds. Their moves of firing a rifle and other catchy point moves emphasized BLACKPINK’s girl crush charms, capturing the global music fans.
The MV has surpassed 100M views in 63 hours since its release, leading to passionate responses. It also became the only K-Pop video to be listed on the ‘Most Watched MV in the World in 2019’ Top 10 list announced by YouTube.
BLACKPINK’s success was achieved not only through the MV of the song, but also through chart results. ‘Kill This Love’ was ranked at no. 24 and no. 41 on the US Billboard 200 and Hot 100, as well as being ranked at no. 33 on the UK Official Singles Chart Top 100, setting the best K-Pop girl group record at the time. The song was also ranked at no. 1 on the US iTunes Song Chart for the first time as a release by a K-Pop girl group, allowing the group to make prominence in the major Pop market.
BLACKPINK has then successfully established themselves as a powerful artist in the global music market, raising the status of K-Pop by standing shoulder to shoulder with global Pop stars.
Meanwhile, BLACKPINK has a total of 28 videos with over 100M views. Their YouTube channel has also surpassed 61.3M subscribers. At this rate, they will rewrite new history surpassing by Justin Bieber, who is the currently the most subscribed artist in the world.
2021. 5. 22.
