TREASURE’s First Web Drama Surpasses 2M Views in 3 Days… YG’s Fast·Concentrated Strategy Worked
[스타뉴스=문완식 기자] The web drama ‘It’s OK, It’s Friendship’, which gathered attention due to group TREASURE(CHOI HYUN SUK, JIHOON, YOSHI, JUNKYU, MASHIHO, YOON JAE HYUK, ASAHI, BANG YE DAM, DOYOUNG, HARUTO, PARK JEONG WOO, SO JUNG HWAN)’s first-ever challenge on acting, surpassed 2 million views in 3 days since its release.
According to YG Entertainment on March 8, TREASURE’s first-ever web drama ‘It’s OK, It’s Friendship’ revealed through the group’s self-produced reality show ‘TREASURE MAP Season 2’ surpassed 2 million views in less than 3 days since its release, proving the group’s enormous popularity and influence. The numbers surpass that of terrestrial network shows and popular web variety shows.
The global fans are responding enthusiastically to the unique character settings and sparkling acting by TREASURE on ‘It’s OK, It’s Friendship’. The fans are hoping for a sequel by responding, “20 minutes ‘flew by’ in an instant”, “Surprised by the acting beyond expectations”, “This needs a sequel”, “Don’t tell me this is it”, and “When’s ‘It’s OK, It’s Friendship’ season 2 coming out?”.
TREASURE has made their friendly image by revealing not only their charismatic images on stage, but also their humane personal charms during their daily lives through their self-produced reality show ‘TREASURE MAP’, as well as showing off each member’s charms and variety senses.
Due to the popularity of the first season, ‘TREASURE MAP Season 2’ surprised people with its enormous scale of over 100 cameras set up to film the show. The scale was unbelievably big for a rookie group who has made debut only 6 months ago.
After making debut last year on August, TREASURE has been staying unprecedentedly active under YG’s fast·concentrated strategy. They’ve released 4 albums during a short period of time to attract global fans and solidified their fan base by releasing high-quality albums and MVs.
Due to YG’s systematic and bold investment, TREASURE has achieved a milestone of reaching a total of over 1 million in sales with ‘THE FIRST STEP’ series albums.
Furthermore, the group was selected as the ‘Fastest Growing Artist’ by Twitter’s K-Pop annual report for 2020, proving their global popularity. They were also ranked at no. 6 on ‘The Most Loved K-Pop Artist in the World’ category, and were reviewed as the monster rookies.
TREASURE is also consistently participating in the writing and composing of songs, matching their title as the next generation group of YG through their continuous musical growth. Meanwhile, they’ve also notified their official Japanese debut on the 31st, which will broaden their global presence and bring out enthusiastic responses.
The global fans are looking forward to TREASURE’s growth, as they’ve not only formed their global fandom through their self-produced contents, but are also achieving global success as the super rookies of K-Pop.
2021. 3. 8.
