BLACKPINK’s Virtual Fan Sign Event Surpasses 30M Participation+Avatar Performance Surpasses 40M Views
[스타뉴스=이정호 기자] The first-ever virtual fan sign event and the 3D avatar dance video by BLACKPINK are exploding in popularity among global fans.
According to YG Entertainment on the 11th, BLACKPINK’s virtual fan sign event has surpassed 30M participations as of 1 PM. Furthermore, BLACKPINK an Selena Gomez’s ‘Ice Cream’ dance performance video in 3D avatar has surpassed 40M views and is receiving favorable reviews.
The two projects were created by the collaboration between BLACKPINK and Zepeto, the global AR avatar service operated by Naver Z. The 3D avatar dance practice video was revealed on the 2nd, while the virtual fan sign even began on the 3rd.
BLACKPINK has presented creative and unique contents with Zepeto by creating a positive synergy effect, expanding their communication channels with the global fans. With the current situation, it is hard for them to meet the fans in person, so BLACKPINK’s new challenge stands out even more.
Zepeto revealed, “New users increased by 300 thousand compared to last week after the release of the ‘Ice Cream’ dance performance video”. They added, “In addition to teenage women who were the majority users of the platform, many of them are expected to have inflowed from the BLACKPINK fandom”. They continued, “Thanks to the support of fans, we are planning on releasing special items and opening an additional virtual fan sign event by BLACKPINK”.
In fact, the fans of BLACKPINK are responding heatedly. The fans wrote positive feedback such as, “I would like to see five of them perform when it’s possible to hold concerts”, “The quality is better than I expected, despite being 3D avatar characters”, “A ‘limited-edition virtual autograph’ created just for me, I’m touched”.
The virtual fan sign event, held through Zepeto, will continue until the 17th. On YouTube, the fans are showing interest by uploading videos on how to collect all 35 autographs by BLACKPINK, in addition to ‘Ice Cream’ dance cover videos.
2020. 9. 11.
