“YG Survival=Success”… Would it be Valid for ‘YG Treasure Box’ [Oh!SSEN ISSUE]
[OSEN=정지원 기자] There is the equation, ‘YG Survival means success’. From BIGBANG’s documentary to ‘WIN’ that selected members of WINNER, and ‘MIX & MATCH’ that selected iKON all succeeded. Now it’s ‘YG Treasure Box.
‘YG Treasure Box’ increased its scale as YG’s survival program in a long while. There will be 29 trainees that will appear on the show as groups A, B, and C. BANG YE DAM and KIM JONG SEOB who proved themselves through ‘K-Pop Star’ and KIM JUN KYU, CHOI HYUN SUK, and LEE BYUNG GON who appeared on JTBC ‘MIXNINE’ were all included in the lineup.
We’ve mentioned a couple of well-known trainees, but the other 29 trainees are also displaying unique characters. The short profile clips revealed prior to the show reveals each member’s strengths and charms. They are determined to let the public know their names and faces before the show premiere.
The reason why people look forward to ‘YG Treasure Box’ more than ever is that the voters, in other words the ‘Treasure Makers’, can freely form teams. In the case of BIGBANG, the agency selected the team without the fans’ consent. In the case of ‘WIN’, the agency had already formed teams A and B, while the fans had to choose one of them.
‘MIX & MATCH’ confirmed the core members’ inclusion, while the fans voted on the selection of other members. However, ‘YG Treasure Box’ is different. YG revealed trainees as groups A, B, and C, but the fans will decide everything. The fans will participate in the entire process, from selecting and helping the trainees finally made debut.
The scale has gotten bigger, while the fans’ participation and choices will also get broadened. The reactions aren’t bad. The trainee list and special page of ‘YG Treasure Box’ has surpassed 820 thousand views in 3 days, creating a sensation, while the supportive messages board has over 36 thousand comments and 38 million hearts.
One can take a glimpse into YG Entertainment’s determination to create a group that the fans notice, and the fans like. They plan to present them in various ways through online platforms and support the new boy group, being presented in 4 years, as much as they can after the agency’s global market expansion and marketing.
Will YG’s treasures be able to leave the treasure box and shine. ‘YG Treasure Box’ pre-releases through VLIVE on the 16th at 10 PM, and premieres on the same night at 12 AM through JTBC2 and YouTube.
2018. 11. 8.
