YG’s Sports Marketing and Management Business is About to Kick into High Gear
[CBS노컷뉴스=김현식 기자] On February 5, YG Entertainment announced that its subsidiary YG PLUS invested in Sportizen, a sports management company, laying a solid foundation for YG to focus more on the sports industry.
Established in 2000, Sportizen is a sports marketing and management agency that has pro-golfers Jang Hana, Lee Jung Min, and Huh Mi-jung; tennis player Jung Yun-sung; national snowboarders Kim Ho-jun and Lee Sang-ho; and national skier Kim Gwang-jin as its clients. Last year, Sportizen bought A.F.C. Tubize, which is in Belgian Second Division. It also organizes and hosts six to seven KLPGA tournaments.
Furthermore, it is conducting joint projects with 246 clubs in and out of the country, companies, and sports organizations on various sports including golf, football, baseball, tennis, motor sports, and winter sports.
YG said, “We hope to learn from Sportizen’s vast experience and knowhow in sports marketing business. By collaborating with GAD COMMUNICATION and YG KPLUS, YG and its subsidiaries will be able to develop competitive spotainment contents.”
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