TAEYANG’s “EYES, NOSE, LIPS”: Most Loved K-Pop in America
[스타뉴스 윤성열 기자] BIGBANG’s TAEYANG’s hit song “EYES, NOSE, LIPS” became the most-loved K-Pop among American consumers.
According to Korea Creative Contents Agency (KOCCA) in the US, the survey done from Nov 3 to 13 across America against 1,540 consumers showed that TAEYANG’s hit song was the most loved K-Pop track among the consumers in the region, having 116 votes.
Followed were VIXX’s “Error” (84 votes), EXO’s “Overdose” (68 votes) and Bangtan Boys’ “Danger” (58), and 2PM’s “Go Crazy” with 37 votes.
The most loved artists were Bangtan Boys with 199 votes. They were followed by EXO, VIXX, WINNER, and Got 7, with Super Junior, Infinite, BIGBANG’s TAEYANG, 2NE1 and Beast. The top 5 artists made a debut in the last 3 years, which shows that America’s K-Pop fans are reacting nimbly to the Korean music trend.
The most loved music video was VIXX’s “Error” and EXO’s “Overdose,” followed by Bangtan Boys’ War of Hormones” and Super Juniors’ “Mamacita”.
When asked what the charms of K-Pop are, 35% answered “performance and dance,” while others were “memorable and addictive rhythm” (30.8%), “great singing skills” (13.4%), “variety of members” (4.5%) and “fashion and style” (4.7%).
Other than that, it turns out that American consumers enjoy watching “M Countdown” (42.1%), “SBS Inkiagyo” (27.7%), “Music Bank” (15.1%), and “Show! Music Center”(10.3%). They mostly use YouTube, DramaFever and Hulu to watch the programs.
To question of how they encountered K-Pop, most answered “recommendation from a friend” (33.6%), “Through K-drama or film” (32.3%) while the rest answered through viral marketing and other contents of different genre.
The head of KOCCA Kim Il Joong commented, “Keeping in mind the consumer patterns and preference to build a systematic strategy, K-Pop wave will be able to spread even further.”
2014. 12. 18.
