YG Launches NONAGON in Launching Party with Stars… “Branding of Musicians”
[OSEN=김사라 기자] Natural 9’s new brand “NONAGON” has been launched. NONAGON is a brand co-established by YG Entertainment and Samsung Cheil Industries.
The launching party of YG-Cheil Industries’ joint brand NONAGON was held on the 11 in the evening, at a nightclub located in Nonhyun-dong, Gangnam-gu, Seoul. Not only YG artists including its head producer YANG HYUN SUK, BIGBANG, PSY, 2NE1, and BOBBY, but also YG actors and actresses such as CHOI JI WOO and CHA SEUNG WON, as well as a large number of celebrities came to the party to celebrate the launching of YG’s fashion brand.
People flocked to the club from early afternoon, and the beat of music filled the place. NONAGON’s jackets, jerseys, and other clothes were hung on the stage, heightening people’s expectations for the upcoming fashion show. The photo wall event began 30 minutes before the party and stars in clothes that highlight NONA9ON’s chic-black fashion stood in front of the photo wall, catching the eyes of people.
Upon the beginning of the party, supporting video messages from YG artists including “WIN” TEAM B members, EPIK HIGH, WINNER, 2NE1, BIGBANG, and PSY were shown. Not only fans but also singers themselves looked very excited about the launching of NONA9ON, and the atmosphere of the party was very good. Next, NONAGON’s commercial film that demonstrated the brand’s concept impressed the viewers with its rather dark fashion of sophisticated image and styling perfectly fitted with YG’s image.
BIGBANG’s TAEYANG and 2NE1’s CL who have already unveiled NONAGON’s teaser cuts came upon the stage and expressed their expectations for NONAGON’s worldwide success, saying, “As NONAGON has thrown a party in Seoul now, I hope there will be more parties in New York and Paris.” NONAGON further heightened the expectations by stating, “NONAGON will unveil a new artist collaboration concept video every season.”
Then, YANG HYUN SUK came upon the stage and said, “Music is not just about music, but it reminds listeners of the fashion and styling that come with it. Music and fashion always go together. Rather than focusing on money, I want to make this brand take the lead in any place in the world, after doing my best for preparations. I’m not sure how far this brand will go, because it is my first brand. Anyway, I’ll work hard to make this brand the one that can represent Korea, in the months and years to come”.
Soon, the fashion show began and in the meantime, BOBBY staged a performance that was shown in Mnet’s “Show Me The Money 3”. Artists and models appeared on the runway in a chic look, which is the concept of NONAGONN, making people look forward to future development of YG’s first official fashion brand.
YG and Samsung Cheil Industries co-established Natural 9, for the purpose of continuous evolution of the two companies through combination of each one’s advantages. They announced that “NONAGON” will be launched as a new fashion brand, as beginning of the joint project. “NONAGON” symbolizes variety and unlimited growth.
Natural 9 will carry out the NONAGON business in a way of wholesale, through a distribution network that includes compilation shops and pop-up stores around the world. NONAGON aims to achieve 100 billion won of sales by 2017.
2014. 9. 12.
