Samsung & YG’s joint brand NONA9ON opened pop-up store at luxury part of Galleria Department Store
[아시아경제=임혜선 기자] Global fashion brand NONA9ON of Natural9 jointly established by Samsung C&T and YG Entertainment has opened a pop-up store on the 4th floor of Galleria Department Store’s luxury part which is located in Apgujeong-dong, Seoul. .
At NONA9ON’s pop-up store opened at the same place in September 2014, all the products were sold out within three days.
The pop-up store opened at Galleria Department Store will be run until the 11 next month. The store was inspired by camp circus and it sells NONA9ON’s S/S collection products.
The collection includes flight jackets with patterns of stars, as well as sweat shirts, pants, snap backs, and back packs with typographic of Roman alphabets. Plus, items unique to NONA9ON such as women’s jumpers, denims, and vests with the combination of NONA9ON’s proprietary patterns and colors are also displayed and sold at the store.
NONA9ON has opened pop-up stores in other Asian countries as well. NONA9ON will sell its products at select shop I.T Beijing Market, I.T Shanghai, Citic Square, and I.T Hong Kong Landmark until the 2 next month.
From the 15 to 23 next month, NONA9ON will open pop-up stores at Hankyu Men’s Tokyo and Osaka in Japan. In March, pop-up stores will be opened at Hankyu Women’s Osaka and in May, in Isetan Department Store in Shinjuku, Japan.
NONA9ON will also open an on-line shopping mall exclusively for Japanese customers, by the end of next month.
An insider of Natural9 explained, “When we opened pop-up stores in Tokyo and Osaka in September last year, Japanese customers waited in long queues to buy our products. As we have received continuous requests from not only Asia but also North America and Europe, we’ll keep expanding the area of our pop-up stores’ operation consistently”.
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