YG’s BABYMONSTER, Rises as Top Prospect Just a Month After Debut… Breaking New Records in K-Pop
[MBC연예=백아영 기자] “A year to fully unleash the potential of BABYMONSTER”
YG’s new girl group BABYMONSTER has quickly risen as the next big thing in K-pop, just a month after their debut, establishing themselves as a game-changer right from the start.
Debuting on November 27th, BABYMONSTER, YG’s first girl group in seven years, has perfectly met the high expectations set for them. Since early this year, they have proven their overwhelming talent through various content, with their global fandom significantly contributing to the success of their debut song ‘BATTER UP’. BABYMONSTER, just beginning to take off, plans to expand their influence with non-stop activities in 2024.
#Capturing the Hearts of Fans Worldwide from the Start with ‘Complete’ Skills
BABYMONSTER built a strong bond with fans through the reality show ‘Last Evaluation’, sharing the journey toward their debut. By introducing the members, still trainees at the time, to the public and bravely facing evaluations, they focused solely on their skills and talents. This approach brought them the title of ‘complete’ artists, along with massive buzz.
Music fans praised their high-quality performances, and numerous cover videos flooded various platforms. Additionally, their official YouTube channel almost reached 500 million views at the time, and their subscriber count broke the record for the fastest 3 million among K-pop girl groups. The subscriber count is an important indicator of fandom formation.
# YG’s Hip-Hop Identity Imprinted… Marking Their Presence on Global Charts
After ample preparation, their debut song ‘BATTER UP’ instantly made the meaning behind the combination of BABY and MONSTER in their group name clear. Despite their young age, all six members showcased YG’s unique hip-hop flair in their swag, rap, vocals, and performances, living up to their predecessors. This helped the song become the first debut song of the year to enter the Top 50 on the U.S. iTunes and landed on the Billboard Global 200 (101st) and Billboard Global (49th) charts within eight days of release.
On Spotify, the world’s largest music streaming platform, they achieved remarkable success. They broke the record for the fastest K-pop girl group debut song to reach 10 million streams and have now surpassed 30 million, with monthly listeners exceeding 4.4 million. They also topped charts in China and Japan, proving their widespread popularity.
#Music Video Sets New Records… Next ‘YouTube Queen’ in the Making!
Their momentum on YouTube, the heart of the global music market, is extraordinary. The music video for ‘BATTER UP’ broke the record for the most views in 24 hours for a K-pop debut song, then continued to break records, reaching 50 million views (in 4 days) and 100 million views (in 18 days) — the fastest for a K-pop group debut song. Considering they are just-debuted rookies, this is an overwhelming trend.
BABYMONSTER’s musical capabilities, along with their diverse charms captured in subsequent content, are also receiving positive responses. Particularly, the combined views for ‘BATTER UP’ dance performance, two live videos, dance practice video, and a carol cover, are nearing 100 million views.
With BABYMONSTER continuously achieving impressive results, there is growing anticipation for how they will mark new milestones in K-pop under YG’s aggressive support. YG stated, “2024 will be a year to fully unleash BABYMONSTER’s potential,” and added, “We plan to reach out to fans in various forms, not just music, so please show your continued interest.”
2023. 12. 31.
