“The King’s Return”: YG’s Chief Executive Producer Yang Hyun Suk’s Strategy Shines with BABYMONSTER’s 50 Million Views in Just 103 Hours
[뉴스엔=이민지 기자] YG’s rookie girl group BABYMONSTER has set a new K-pop record with their debut song ‘BATTER UP’ music video.
The ‘BATTER UP’ music video released on YouTube surpassed 50 million views around 7:48 AM on December 1st. This milestone was achieved approximately 103 hours after its release at midnight on the 27th.
YANG HYUN SUK, YG’s Chief Executive Producer, known for his exceptional music strategies, has shone once again following 2NE1 and BLACKPINK. There was heightened interest in YG’s new act, BABYMONSTER, in the music industry. The public eagerly awaited how they would be received amidst various challenges.
BABYMONSTER has made a significant impact on global charts, firmly establishing their position as the next top stars. YANG HYUN SUK’s leadership in this achievement is once again in the spotlight.
Reaching 50 million views in just 103 hours, the music video has set the fastest record among all K-pop group debut songs, surpassing global predecessors like BTS and BLACKPINK.
Previously, the ‘BATTER UP’ music video broke the record for the most views in 24 hours for a K-pop debut song, surpassing 22.59 million views.
BABYMONSTER’s strong presence is also evident in various objective indicators. Immediately upon release, the video topped the Global YouTube Daily Popular Music Video Chart and maintained the top spot for four consecutive days. It also topped the music video charts on major streaming sites in Japan and China, like LINE Music and QQ Music.
The official channel’s subscriber count has also shown an impressive increase. Since the music video’s release on November 27th, the subscriber count has risen by nearly 380,000 to 3.65 million.
Also, ‘BATTER UP’ dominated the iTunes Song Charts in 21 countries immediately after its release, settling at the top of the Worldwide Chart. Notably, it topped various charts in China, including the QQ Music ‘Music Index Chart’ and ‘Rising Daily Chart.’
BABYMONSTER, with their music and music video, follows the success formula of YG’s flagship musicians like 2NE1 (debuted in 2009) and BLACKPINK (debuted in 2016). Their hit songs feature a signature YG swagger-filled beat, explosive sound in the latter half, refreshing vocal techniques, rapid rapping, stunning music video sets and visuals, and precise choreography.
‘BATTER UP’ carries a confident message as a ‘game changer’ in the global music market, akin to a next batter call in a baseball game. Despite their young age, the group showcases monstrous talent, as reflected in their name, and has proven their solid skills from their debut song. The all-rounder members, covering vocals, rap, and dance, successfully displayed their individuality while harmonizing as a team, showing an experienced demeanor uncommon for rookies.
Meanwhile, YG Entertainment has continued its unbeaten streak with girl groups like 2NE1 and BLACKPINK, leaving a significant mark with each release.
Since their debut in 2009, 2NE1 hit it big with every song released, including ‘FIRE’, ‘I DON’T CARE’, ‘FOLLOW ME’, ‘CAN’T NOBODY’, ‘CLAP YOUR HANDS’, ‘IT HURTS’, ‘YOU AND I’, ‘LONELY’, and ‘I AM THE BEST’. They established YG’s girl group identity with their unique style, differentiating them from other girl groups.
BLACKPINK expanded into international markets, securing their position as the top girl group. Starting with their debut single ‘SQUARE ONE’ featuring ‘WHISTLE’ and ‘BOOMBAYAH’, followed by ‘PLAYING WITH FIRE’, ‘AS IF IT’S YOUR LAST’, ‘DDU-DU DDU-DU’, and ‘Kill This Love’, BLACKPINK has shaken up the charts with each release. They have proven to be a global phenomenon, drawing a record-breaking 1.8 million concertgoers on their world tour.
2023. 12. 2.
