BABYMONSTER: Just Two Days After Debut, YouTube Subscribers Soar by 270,000… Surpassing 3.55 Million

2023-11-28 04:50 pm

[매일경제=이다겸 기자] YG’s new girl group BABYMONSTER has proven their explosive popularity on YouTube coinciding with their debut.

According to YG Entertainment, the number of subscribers to BABYMONSTER’s official YouTube channel increased by 270,000 after their debut on the 27th, surpassing 3.55 million (as of 2 PM on the 28th).

YouTube is a platform that plays a pivotal role in the global music market. On this platform, the music video for BABYMONSTER’s debut song ‘BATTER UP’ recorded 22.59 million views in ’24 hours’, setting a new record for a K-pop group debut song. It has now surpassed 27 million views and continues to hold the top spot in the rapidly rising popular music category.

Their music video is also standing out in various global indices, not just on YouTube. They achieved first place on Japan’s largest platform, Line Music Music Video Chart, and AWA’s Hot Trending Song Real-Time Chart, and also topped the ‘Music Index Chart’ on China’s largest music platform, QQ Music.

The song has also shown signs of popularity across various countries. On iTunes, it dominated the song charts in 21 countries, reaching 4th place on the Worldwide Chart. Despite being new to the scene, they have made remarkable entries into the song charts in both the United States and the United Kingdom, which are considered the two major music markets in the world. There is growing anticipation for the new history they will write.

Meanwhile, BABYMONSTER (RUKA, PHARITA, ASA, RAMI, RORA, CHIQUITA) is a new girl group launched by YG 7 years after BLACKPINK.

2023. 11. 28.