BABYMONSTER Breaks New Record in K-Pop Group Debut Song ‘MV 24-Hour Views’
[OSEN=선미경 기자] Group BABYMONSTER has proven their powerful influence as YG’s next-generation girl group by breaking a K-pop record with their debut song ‘BATTER UP’ music video.
According to YG Entertainment, the music video for BABYMONSTER’s ‘BATTER UP’ surpassed 22.59 million views within 24 hours of its release at midnight on the 27th. This sets a new record for the highest number of views in 24 hours for a debut song music video in K-pop history.
BABYMONSTER’s achievement was anticipated. The video crossed 12 million views in just half a day and quickly rose to number 1 on YouTube’s trending videos. Their bond with global music fans, established through high-quality covers and reality shows documenting their debut process, has shone through.
Notably, they are also making their mark on various global indicators. They have topped the music video charts on major local streaming sites like Japan’s Line Music and China’s QQ Music. Particularly on QQ Music, they have reached the top of the ‘Music Index Chart,’ which aggregates fans’ interactions and streaming in real time, as well as the ‘Rising Chart’ and ‘New Song Chart.’
Their music is also signaling popularity across countries. They have consistently climbed the charts on iTunes, dominating the number 1 spot in 21 countries and securing a place in the top 5 of the worldwide chart. Remarkably, as newcomers, they have also entered the song charts in major music markets like the USA and the UK.
With their debut, BABYMONSTER has sparked an exceptional popularity wave in the global music market. Their journey, which has already set a milestone in K-pop, is expected to intensify. There is growing anticipation for the new history they will write.
BABYMONSTER (RUKA, PHARITA, ASA, RAMI, RORA, CHIQUITA) is YG’s new girl group, announced 7 years after BLACKPINK. All six members have been highly praised as ‘all-rounders’ skilled in vocals, dance, rap, and visuals. They have also been selected by the American Billboard as a ‘K-pop Artist to Watch.’ Currently, their official YouTube channel has over 3.54 million subscribers and more than 500 million total views.
2023. 11. 28.
