2NE1 collaborates with their handpicked designs
For one month from May 29 to June 27, 2NE1 will be a model for Shinsegae Department Store. During this time the girl group will be holding events in collaboration with the luxury jewelry brand Chrome Hearts. The first event will be held on May 29, floor 5 of the main building of Shinsegae Department Store. At the venue a Chrome Hearts pop store will be unveiled for the first time in the world, where jewelry collaboration work personally designed and planned by 2NE1 will be displayed. Personnel from Shinsegae said that 2NE1 is not simply a posing model for the department store, but the group will be a channel to share each member’s taste with the consumers. The special promotion includes creating a gift catalogue that comprises of jewelry carefully handpicked by each member, while also sharing their life style with the customers. YG Entertainment’s staff said, “2NE1 is known for their unique fashion and is highly popular among young people. Shinsegae, on the other hand, is known for their grace. Chrome Hearts, is known for their class, so all three combined will produce a fresh synergy effect. It will definitely be worth the wait.” Meanwhile, CL is preparing for her first solo release in 4 years, while 2NE1 is also getting ready to make their comeback after one year since their last album. 2013. 5. 20.
