YG TREASURE’s Track Song DARARI’s Popularity Grabs Attention
[스포티비뉴스=김원겸 기자] Attention is being drawn as YG Entertainment group TREASURE’s first mini-album track song ‘DARARI’ is gaining popularity worldwide.
Words spread about the song on global platforms such as Billboard, Spotify, and TIDAL and naturally became a trend, adding fuel to their popularity.
In fact, music scores for ‘DARARI’ have been on the rise. It jumped to the 97th place on Spotify’s Global Top 200 Chart straight away. Following their entrance on the U.S. Billboard Global Chart as 135th, this feat is meaningful as the song doesn’t even have a M/V for a performance video.
Moreover, ‘DARARI’ also decorated the cover of TIDAL’s viral hit playlist. This hints that it’s the song that people search the most on social media. TIDAL, a subscription-based music platform that provides high-quality music services, is considered one of the indicators of the preference of the mainstream pop market as it has more users in Europe than Asia.
TIDAL editor and U.S. Billboard Columnist Jeff Benjamin said “TREASURE is setting amazing records with ‘DARARI’. It seems like the fact that they took the first place on TikTok’s Trending Song Chart had an influence on this”.
TREASURE’s ‘DARARI’ is a trap-based fresh R&B song. BANG YE DAM took part in the composition and lyrics process, and received favorable reviews with its lyrics that portray the feelings of falling in love and up-beat melodies.
It garnered popularity among the global MZ generation and was used as the music for TikTok’s dance challenge. The number of views of videos uploaded using hashtag #dararichallenge has surpassed 640 million.
TREASURE made a remarkable leap forward with their album ‘THE SECOND STEP : CHAPTER ONE’. They’ve been setting records with not only their album sales, but on various indicators such as their song and YouTube.
Their title-song ‘JIKJIN’ swept the no.1 spot on various major Japanese music sites such as Oricon, Line Music, Apple Music, iTunes, AWA, Rakuten Music, and mu-mo. They then entered ‘Billboard’s Global 200 chart’ and successfully entered the ‘Billboard Global Excl. U.S.’ for 3 consecutive weeks.
Their album has sold more than 700,000 copies and also topped the iTunes Chart in 30 different countries. So far, their music video for ‘JIKJIN’ recorded 60 million views, and is expected to surpass 100 million views in the fastest speed since TREASURE’s debut.
2022. 3. 15.
