TREASURE Unveils ‘DARARI’ Exclusive Performance Video..Rock Spirit Explodes
[OSEN=지민경 기자] The Exclusive Performance Video of YG mega group TREASURE’s song that later received popularity ‘DARARI’ was unveiled on the 13th, garnering favorable reviews from the public.
TREASURE’s ‘DARARI’ which was reborn as a remix version, added intense band sounds to the original song. Global fans’ hearts were running fast as member’s rapping and vocals had even more strength and their performance was full of excitement. TREASURE’s explode their distinctive positive energy.
Members pulled off moves that seemed as if they were playing the guitar, and put on a smile on TREASURE MAKER’s face by falling completely into the music and showing off their rock spirits. They took over the atmosphere on stage with moves exploding with adrenaline, and caught the attention of viewers with their mischievous facial expressions and gestures.
The trendy directing and huge scale of the clip which seemed like a M/V also left viewers at awe. The garage set that seemed abandoned for a while and the space filled with LED lights stole the attention of viewers, and the dynamic camera walking portrayed members in a lively way.
Fans cheered over the different atmosphere of the song, which originally had a soft and fresh melody. Favorable reviews poured in saying that TREASURE’s matured visuals and performances created perfect balance with their rock spirit, and fans even asked for the version to be put up on Spotify. The video reached 1 million views in just seven hours since it was released, sparking the popularity of the ‘DARARI’ dance challenge once again
‘DARARI’, which is a track-song of TREASURE’s first mini-album, is a song that portrays the emotions of someone who has just fallen in love. The song became popular among music fans without any promotional activities, and took over the chart of global platforms such as U.S. Billboard, Spotify, and Tidal.
It was used as a dance challenge background song amid explosive popularity among the MZ generation, the main consumers of pop culture, and accumulated more than 1 billion views of videos which used the related hashtag (#dararichallenge).
2022. 5. 13.
