TREASURE’s ‘JIKJIN’ M/V Reaches 30 million Views in 5 Days
[동아닷컴=이슬비 기자] YG boy group TREASURE is ‘JIKJIN’ing its way fearlessly.
According to YG Entertainment on the 21st, the M/V for TREASURE’s title-song ‘JIKJIN’ reached more than 30 million views on YouTube as of 12:36 PM that day.
This feat comes after 5 days and 18 hours since it was released, and is the fastest record for TREASURE to reach such a figure among all music videos the group released. When comparing it to TREASURE’s ‘BOY’ which recently surpassed 100 million views, JIKJIN’s number of views is more than three times that of the same time.
The performance video for ‘JIKJIN’ which was unveiled on the 20th also reached 2 million views. This means it surpassed almost half of their cumulative number of views for music shows in just half a day.
YG’s self-production system which is known for its high quality created perfect harmony with TREASURE’s vocals, rap, dance, and visuals, and this differentiated live stage garnered positive reponses from fans. The growth they’ve shown in just a matter of a year is astonishing. Not only has their album sales have increased, but their general popularity and influence as a global artist has also grown.
TREASURE’s mini-album ‘THE SECOND STEP : CHAPTER ONE’ which already sold more than 700,000 copies topped the iTunes chart in more than 30 countries, and listed itself on the top of the Worldwide Album Chart.
It also ‘JIKJINed its way to the very top of the weekly Hanteo Album Chart which was released today (21st), setting its own high record of weekly album sales figure (based on Hanteo Chart). ’JIKJIN’ also swept major Japanese music ranking site such as Line Music Song Top100 Chart, Rakuten Music, Apple Music, AWA, and mu-mo.
Meanwhile, the M/V for ‘JIKJIN and the special stage clip was both produced by Lee Sang-yoon, a star producer from Mnet which YG had brought in. YG spared no support when it comes to investing into their new album, such as putting in 500 million won in production costs for the M/V.
2022. 2. 21.
