Unrivaled Popularity…YG TREASURE’s ‘JIKJIN’ M/V Produced With 500 million won Reaches 10 million Views on YouTube Within 21 Hours
[OSEN=이승훈 기자] YG mega group TREASURE’s popularity is soaring. Not only did it take over main global music charts but it’s also achieving remarkable results in various indicators of popularity including YouTube.
According to YG Entertainment on the 16th, the M/V for TREASURE’s title song ‘JIKJIN’ reached 10 million views on YouTube at 3:20 p.m. the same day. Not only was this feat reached in just 21 hours since release, but it’s also the fastest increase in views among TREASURE’s previous music videos.
The M/V for ‘JIKJIN’ had received attention from the get-go with YG’s unprecedented support. The agency put a lot of effort into the completeness of the M/V by investing 500 million won in production costs. Expectations ran high as Director Lee Sang-yoon, a previous Mnet star PD which YG Entertainment brought in, took the role of production.
The M/V which shows trendy video styles and overwhelming scale is gaining popularity among global fans. The public is saying that TREASURE’s youth and determination shown through riding a super-car, and members’ danceable hip-hop swag creates perfect combination giving a thrilling feeling.
Fans who saw the M/V left enthusiastic responses such as “this is TREASURE power”, “not only has their visuals matured, but their expressive skills have also deepened”, “YG’s very own charms have been portrayed”, “ultimate addictiveness”, and “this song expresses TREASURE’s strength right away”.
Meanwhile, TREASURE’s first mini-album ‘THE SECOND STEP : CHAPTER ONE’ reached the top spot on 30 different countries’ iTunes Worldwide Album Chart on the first day. It also landed on the upper part of U.S’ iTunes chart, showing how vast their popularity is.
Their songs are also showing extensive popularity. ‘JIKJIN’ has taken the first place in various charts such as Japan’s Line Music Top 100, Rakuten Real-time Chart, Apple Music, iTunes, AWA Trendy Ranking, and mu-mo Download Ranking.
2022. 2. 16.
