YG TREASURE Opens ‘TRUZ CAFÉ’ in JAPAN… Characters Created Through Collaboration with Line Friends
[헤럴드POP=정혜연 기자] YG’s rookie group TREASURE will open ‘TRUZ CAFÉ’ in Japan, which will have characters symbolizing TREASURE’s unique characteristics as the main theme.
On June 10, YG Entertainment revealed, “The TRUZ Character café created under the collaboration between TREASURE and global creative studio Line Friends will be operated from today until July 17 in Shibuya Omotesando avenue, located in Tokyo Japan”.
Omotesando is known as the ‘Champs-Élysées of Tokyo’ due to having various glamorous brand shops and European style cafes. The place is always crowded with trendsetters due to having a multi-complex focusing on fashion and culture. TREASURE is planning to get closer to the local fans by opening up TRUZ CAFÉ in this location.
TRUZ CAFÉ will offer food such as hamburgers and pasta, as well as cute desserts including ice cream, hot cake, and croissant with TRUZ character flags and tags. The people are expecting the MZ generation to respond with favor, since they pursue witty senses and fun.
Furthermore, the café will offer many goods. There will be badges and keyrings decorated with 12 different TRUZ characters in addition to practical items such as clear files, pouches, and tote bags, which will raise the satisfaction of many fans.
Character TRUZ, created through TREASURE and Line Friends’ IP(Intellectual Property) project ‘TREASURE STUDIO’, grabbed the global fans’ attention since its creative process. TREASURE members applied a leveling up game concept with Line Friends while communicating with the global fans to create the look, character, and the story of each character.
After being released in April, the 12 variations of the TRUZ Standing Dolls have been sold out in 1 minute on the Line Friends Official Korean Smart Store. All categories have also been sold out in less than an hour on the LINE FRIENDS Collection, which is a global online select store available in 18 different countries of Asia, North America, and South America.
They also revealed 16 different TRUZ stickers in 7 countries including Korea and Japan through Line Messenger, as well as captivating the MZ generation through various character activities including the release of the Instagram AR camera filter.
Meanwhile, after making debut last year on August, TREASURE has proved themselves as the ‘rookie monsters’ by reaching a total of over 1M in sales with ‘THE FIRST STEP’ series albums. The group swept rookie awards in major Korean award ceremonies and has recently released their first Japanese debut album, ‘THE FIRST STEP : TREASURE EFFECT’. The album has won 5 titles on major Japanese Weekly Album Rankings including the Oricon·Line Music·Billboard Japan.
2021. 6. 10.
