BLACKPINK’s ‘AS IF IT’S YOUR LAST’ MV Surpasses 1B Views… 4th Milestone Set by the Group
[헤럴드POP=이지선 기자] BLACKPINK’s ‘AS IF IT’S YOUR LAST’ MV surpassed 1B views on YouTube. It is BLACKPINK’s 4th video to reach the milestone.
According to YG Entertainment on July 24, BLACKPINK’s ‘AS IF IT’S YOUR LAST’ MV surpassed 1B views on YouTube as of 6:52 PM on the 23rd. The record was achieved in approximately 3 years and 10 months since its release back in June 22, 2017.
As a result, BLACKPINK became the K-Pop artist with the most MVs with over 1B views, including male and female artists. MVs for ‘DDU-DU DDU-DU’, ‘Kill This Love’, and ‘BOOMBAYAH’ have previously reached the 1B milestone prior to ‘AS IF IT’S YOUR LAST’.
Their 27 videos with over 100M views including the MV for ‘DDU-DU DDU-DU’, which is the most viewed video released in K-Pop group history with 1.56B views, are not declining in view count increase rate. It shows the group’s strong global presence and popularity.
BLACKPINK’s YouTube channel has also gathered a lot of new channel subscribers. Their number of subscribers surpassed 40M last year on July, and currently has over 60.3M although it has been less than a year since then. Their official debut album release and ROSÉ’s solo project has led to more than 20M new subscribers.
BLACKPINK is renewing the first·best·biggest female artist records on YouTube, day by day. At this rate, they are expected to surpass even Justin Bieber, who is currently the most subscribed artist in the world with approximately a 2M gap, and rewrite history.
Meanwhile, BLACKPINK’s ‘AS IF IT’S YOUR LAST’ is a dance track with a catchy rhythm and romantic lyrics. Like the title suggests, the song asks for passionate love as if it’s your last.
At the time of its release, the song has been listed on ‘YouTube’s TOP 25 Global Songs of the Summer’ announced by US Billboard, and has been selected as the ‘Most Loved K-Pop Video in the World’ in the according year.
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