‘K-Pop’ BLACKPINK Collaborates with Character IP·Game Industry
[파이낸셜뉴스=신진아 기자] BLACKPINK JISOO will present a special collaboration with Line Friends and Nexon to launch new character IP and contents.
According to YG Entertainment on February 26, a new character IP designed and organized by BLACKPINK JISOO and Line Friends will be launched through ‘KartRider Rush+’ on March.
Through the collaboration, JISOO will present a character of her unique ideas and imagination along with items created using her pet dog as motif. It is said that JISOO put the industry professionals in awe in the process of sketching various game items and developing the characters and stories.
JISOO’s collaboration, ‘Carruffle Queen’, will be released through the Line Friends official YouTube channel from March 4~18. The video will present JISOO solving common sense quizzes regarding ‘KartRider Rush+’ with wit, as well as playing against a well-known KarRider YouTuber, showing her aspects as a ‘real fan’ of the game.
The collaboration will present a differentiated way of partnership that will gather the fandom of enterprises which represent character IP and the gaming industry, as well as the fandom of an artist from the entertainment industry. Their partnership is expected to receive massive attention from the global content industry.
Meanwhile, BLACKPINK has successfully held their livestream concert, ‘THE SHOW’ last month. BLACKPINK is now about to release their solo projects starting with ROSÉ, while JISOO is shooting JTBC’s upcoming new drama titled ‘Snowdrop’.
2021. 2. 26.
