BLACKPINK to Make Debut in the US.. Will Partner Up With Universal Music Group [OFFICIAL]
[OSEN=최나영 기자] Girl group BLACKPINK will make debut in the US with Interscope Records, which is Universal Music Group’s representative record label.
-Sir Lucian, chairman and CEO of Universal “It’s an honor to work with YG… BLACKPINK will be our priority project – YANG, representative of YG “We’re very happy to work with the largest music group in the world. We will work hard with Universal to turn BLACKPINK into the best female group in the world”
YG Entertainment (YG) announced, “BLACKPINK recently signed with Interscope” and added, “YG and Interscope will turn BLACKPINK into global stars through the partnership” on the 23rd. The agency also added, “YG will continue creating global projects as Universal Music Group’s partner specializing in Asian markets”.
Universal Music Group (UMG) is the world’s largest and leading music business enterprise. Interscope is UMG’s representative music label that signed the best Hip-Hop artists including Dr. Dre·2pac·Eminem·Kendrick Lamar, Rock bands inclduing Maroon 5·U2·Guns N’ Roses, Pop stars including Madonna·Lady Gaga·Selena Gomez·Black Eyed Peas, and EDM DJs including Zedd·DJ Snake.
Sir Lucian Grainger, the chairman and CEO of UMG and John Janick, CEO of Interscope Records have announced their partnership with YG through the ‘UMG Global Leadership Summit’, where all board members of Universal around the world gather in one place. Chairman Lucian has announced that BLACKPINK will be his priority project, which was unprecedented.
Sir Lucian stated, “President YANG has grown YG into a global firm leading the trends in the music industry, while its artists have left impressive traces within the scene”. He added, “We’re happy that the Interscope family will now share a new relationship through BLACKPINK. We are looking forward to BLACKPINK’s amazing success, based on Universal Music Group’s global resources and professional knowledge. The public paying keen attention on BLACKPINK will gradually extend into the global market”.
John Janick of Interscope added, “BLACKPINK is the next-generation global superstars”. “Their music and visuals are distinguished from what we see in the Pop scene. I’m excited by our partnership with YG, aiming for BLACKPINK’s global success”.
Representative producer YANG HYUN SUK explained, “The new BLACKPINK deal was signed quickly since chairman Lucian made sure things were progressing himself”. He emphasized the meaning of the new partnership by adding, “We will closely cooperate with Universal, the largest music group in the world, for BLACKPINK’s successful debut and the follow-up activities. Also, this partnership will serve as a good opportunity for YG artists that would like to enter markets in North America and Europe in the future.
Producer TEDDY who has been exclusively managing BLACKPINK’s music stated, “It’s an amazing news. The entertainment business is more global than ever these days. Music and real talent can cross cultures, languages and have no limits”. He added, “We hope this partnership can expand BLACKPINK’s potential into a larger scale. We are looking forward to what will happen in the future”.
The partnership is gathering more attention since YG and Interscope share similarities in both musicality and entrepreneur spirit.
Interscope has valued the respect towards the artist and producer’s creativity the most, and are well-respected in not only the Hip-Hop scene which includes the basis in most of YG’s music, but also in the Pop industry. The label’s values and reputation are making fans look forward to BLACKPINK’s future steps in the US market as global artists.
BLACKPINK will now proudly stand next to global artists, in 2 years since making debut. The group’s global influence proved through YouTube without specific promotional activities was recognized by related officials in the US.
All 6 MVs released by BLACKPINK including ‘BOOMBAYAH’, ‘WHISTLE’, ‘PLAYING WITH FIRE’, ‘STAY’, ‘AS IF IT’S YOUR LAST’. And ‘DDU-DU DDU-DU’ have over 100 million views on YouTube, proving the group’s influential power. The MV for ‘DDU-DU DDU-DU’ also set the fastest records among all male and female groups as it surpassed 200 million views, while BLACKPINK is the also the first girl group to hold two MVs with over ‘400 million views’.
2018. 10. 23.
