YG-Big Hit Forms K-Pop Strategic Partnership
[스타뉴스=김수진 기자] YG Entertainment and Big Hit Entertainment have formed a partnership. The people are paying keen attention to the fact that two of the biggest K-Pop agencies, currently influencing the global music industry, have partnered up.
YG has revealed that they have decided to strengthen the strategic partnership with Big Hit on the 27th. As a result, the two agencies are looking forward to positive synergy effects on various fields including platforms, distribution, and content business that will be followed up by mutual cooperation.
In particular, the online and offline platforms being developed by both agencies are expected to expand through the partnership.
YG not only manages many global artists, but has also shown strength through various fields such as music and album distribution in addition to merchandise production. Big Hit is making unrivaled progress in the business sector utilizing its fan community platform ‘Weverse’ and artist Intellectual Property.
Through this partnership, YG will develop and expand its own artist global membership-related business through Big Hit’s Weverse. Artists of YG with high competitiveness will be able to actively target the global market even further.
Big Hit plans to expand the Weverse’s global influence by adding the content of YG artists. YG will also build innovative models that will present new experience for the fans by cooperating with the album·music distribution and merchandise business of Big Hit artists through YG PLUS.
YG and Big Hit put meaning to their partnership by announcing, “We have created a new turning point for both agencies, that have been aiming to become the best in their respective fields” and added, “We will grow together through various partnerships that will impact the overall entertainment lifestyle”.
2021. 1. 27.
