YG’s Rookie Gorup TREASURE Hits 100M Views on Thier Self-Produced Content Season 2 in One Day… ‘Global Popularity’ Surpassing Terrestrial Networks
[OSEN=김은애 기자] YG’s rookie group TREASURE proved their global popularity by reaching a high view count with their self-produced reality content, ‘TREASURE MAP SEASON 2’. The show surpassed 1 million views in one day, surpassing the popularity of existing popular variety shows.
On January 22, TREASURE uploaded episode 30 of ‘TREASURE MAP SEASON 2’, which was the beginning of the new season, through their official YouTube channel. Since the ‘TREASURE MAP’ series was loved by many fans, people were looking forward to the premiere of season 2.
Thanks to the fans’ support, episode 30 has surpassed 1 million views as of January 23 at 3 PM. It is dominantly higher than popular terrestrial network shows and web variety contents. It proves TREASURE’s global popularity and presence as well.
The ‘TREASURE MAP SEASON 2’ had an ‘unusual scale’ of over 100 installed cameras. It is hard to believe that it is a self-produced show launched by a rookie group who has made debut only 6 months ago.
The 26-minute video even had solid content, presenting TREASURE’s variety of charms. The members showed off their cuteness through the touring of YG’s new headquarters, as well as presenting lively energy through a chasing game.
TREASURE presented different vibes from what they’ve presented on stage, which fascinated the global fans. Fans from in and out of Korea are already responding enthusiastically. While TREASURE has approached the public with their friendliness through various contents, ‘TREASURE MAP SEASON 2’ has multiplied their friendly charms.
After making debut last year on August, TREASURE is unprecedentedly active under YG’s fast and concentrated strategy. It is known that YG, reputable for their music, has a high in-house evaluation standard in releasing albums. However, TREASURE has consistently released high-quality tracks and MVs as a rookie group, proving YG’s confidence and perfect preparations made for the group.
TREASURE is forming a thick fandom by emerging as the ‘super rookies’ under YG’s systematic and bold investment. Moreover, TREASURE has also surprised the K-Pop scene by reaching a total of 1M in album sales with ‘THE FIRST STEP’ series.
Furthermore, all 4 title songs from ‘THE FIRST STEP’ series released until now including ‘BOY’, ‘I LOVE YOU’, ‘MMM’, and ‘MY TREASURE’ have topped major Japanese music charts. TREASURE has received attention from local Japanese media and Japanese fans ever since the group was formed. Since TREASURE is scheduled to make their official Japanese debut on March 31, their popularity in Japan is expected to increase even further.
TREASURE is also showing unbelievable growth as musicians by consistently participating in the writing and composing of songs. Their official debut album’s track list credits numerous members of the group. Their success proves the group’s status as YG’s next generation boy group.
While TREASURE is receiving favorable reviews with their outstanding musical capabilities and various charms, the people are paying keen attention to how much progress and success they will achieve in the near future.
2021. 1. 23.
