“Fast·Concentrated” TREASURE Makes 3 Comebacks in 3 Months After Making Debut… Rise in Global Popularity
[OSEN=지민경 기자] TREASURE, the ‘monster rookies’, are about to make their third comeback in 3 months. After making a strong impression on the K-Pop scene with their debut song ‘BOY’ on August, TREASURE will lead their rising trend through a strong Hip-hop song, which is the signature trademark of YG.
TREASURE is a rookie group announced by YG Entertainment in 4 years since BLACKPINK and the fourth group following BIGBANG, WINNER, and iKON. They’ve formed a strong global fandom before making debut, notifying a glamorous start.
After making debut on August 7 with their first-ever single album ‘THE FIRST STEP : CHAPTER ONE’, TREASURE presented not only their sturdy musical capacities and performance skills, but also cute and friendly variety charms, grabbing the hearts of global K-Pop fans.
Their debut song ‘BOY’ topped iTunes Top Song charts in 19 different countries, as well as topping the Daily chart of Line Music, which is Japan’s biggest music platform, and the Top Rising chart of China QQ Music. They also reached 200 thousand in sales despite being rookies, proving themselves as the biggest of rookies among all groups who have made debut in the same year.
After approximately 40 days, TREASURE made a fast comeback through their second single album ‘THE FIRST STEP : CHAPTER TWO’ on September 18, presenting fresh charms through their new song ‘I LOVE YOU’. The song topped the Real-time charts of Line Music, AWA, and Rakuten Music, as well as being ranked at no. 1 on Weekly and Monthly charts of certain platforms, expanding their global popularity.
While becoming ‘half million sellers’ with two single albums is in the verge with just two single albums, TREASURE will fasten their global rise by releasing their third single album ‘THE FIRST STEP : CHAPTER THREE’ today(6th).
TREASURE’s comeback plan, which is happening in 49 days after the release of their second single album, is unprecedented in YG which is an agency known for delayed released due to high standards. This shows that the agency is confident and has high anticipation on TREASURE.
TREASURE’s upcoming title song ‘MMM’ is a typical Hip-hop genre song with 80 BPM and raises the fans’ anticipation with the fact that TREASURE will be presenting a song in Hip-hop, the biggest strength in YG music, for the first time. Furthermore, members CHOI HYUN SUK, YOSHI, and HARUTO were credited as lyricists on 3 consecutive single albums, while ASAHI was credited not only as a lyricist, but also as a composer for the first time as a member of TREASURE. Since their upcoming album has the highest degree of member participation, the fans are curious about the full song.
The global fans are paying keen attention to the growth TREASURE will present through their upcoming single, which will finalize ‘THE FIRST STEP’ series which TREASURE continued to present ever since debut after solidifying their global popularity for the past 3 months.
2020. 11. 6.
