[Oh!SSEN LETTER] BLACKPINK Displays Dominant Market Power Despite Being 2 Months Active… ‘Unrivaled K-Pop Girl Group’
[OSEN=김나희 기자] Girl group BLACKPINK (JISOO, JENNIE, ROSÉ, LISA) are surprising the public with their high popularity, even though it’s their 2nd month after making comeback. Considering that girl groups usually remain active for 2~3 weeks, the group’s market power is noticeable.
The title song ‘DDU-DU DDU-DU’ from BLACKPINK’s first mini album ‘SQUARE UP’ is currently ranked high in various music charts. The group reached an all-kill status in music charts as soon as they made comeback and are maintaining at the top 3 for over a month. The record is very impressive considering that many popular idols and artists have released a flood of new songs.
Furthermore, the MV for ‘DDU-DU DDU-DU’ surpassed 210 million views on YouTube as of July 23, setting milestones day by day. On the 19th, the video gathered attention by becoming the fastest MV to reach 200 million views in K-Pop history. This proved BLACKPINK’s strong fandom that surpass fandoms for boy groups.
Furthermore, JENNIE also topped the girl group member brand reputation rankings released on the 22nd. The rankings were announced by Korea Business Research Institute and were based on 131,479,525 big data collected from June 12 to July 13, analyzing consumer participation, media coverage, communication, and community awareness points.
As she proved this fact, JENNIE surprisingly surpassed over 5 million followers on her social media, in a month after she first made her account. Recently, she also became the new ‘variety rookie’ by displaying various unpredictable charms in SBS ‘Running Man’ as the ‘losing hand’.
The album ‘SQUARE UP’ and its title song ‘DDU-DU DDU-DU’ also debuted at Billboard’s main charts including the ‘Billboard 200’ and ‘Hot 100’ as no. 40 and no. 55 respectively, setting a milestone in K-Pop girl group history. The group also won a total of 11 titles in music broadcasts, proving themselves as the ‘global girl group’ that represents K-Pop.
To thank and repay the fans’ love and support, BLACKPINK decided to extend their promotional activities with the song ‘FOREVER YOUNG’ and will release the Japanese version of ‘DDU-DU DDU-DU’ today (23rd), while continuously communicating with the fans. Some people are expecting that BLACKPINK’s influence will continue throughout the year, considering their future schedules including concerts and tours.
BLACKPINK is everywhere. From variety shows to communication with fans to their main job as musicians. As they have reached the 2nd month since making comeback, people are wondering what kind of milestones the group will achieve once again, to surprise everyone.
2018. 7. 23.
