DARA & BOM’s DOUBLE PARK TV Episode 1 already a big hit: gibberish talk gains popularity
[한국아이닷컴 이정현 기자] The first episode of DOUBLE PARK TV, the Internet broadcast created by 2NE1’s members DARA and BOM, was officially released.
DOULBE PARK, named after the identical family names of DARA and BOM, was produced to serve as a promotional strategy. The promotional videos by the two 2NE1 members are a guerilla-type video, with no specific thoughts, plans or budget put into it.
The first episode that was revealed at noon of August 13 on YG LIFE shows DARA talking into the microphone labeled ‘Promotion Director DARA PARK’ and BOM talking into that labeled ‘Promotion Agent PARK BOM’. The two do not even seem to notice the camera—their instinctive and improvised conversation boasted the greatest teamwork.
The two made the viewers laugh when they called themselves FROM DOUBLE PARK, the new competitor of FROM YG, which is a channel used by YG Entertainment’s founder YANG HYUN SUK to communicate with the artists’ fans on the official website.
In DOUBLE PARK TV, the two girls talk about their new song and then out of nowhere jump to talk about Jeju Island’s grilled hairtail fish. They go off the track every so often, talking gibberish. The gung-seo font used in the video clip and the humorous editing add another source of entertainment for the viewers. Although they find it difficult to stay on one topic, they never forget to promote YG’s artists. A true promotional team.
The video is filled with the two Parks’ original ideas: selling socks at Hongik University playground to fundraise for PR activities, or inviting fans to ride their car and showing them the new song ‘DO YOU LOVE ME’ just before its release to get feedback.
What aroused attention the most was the first customer of DOUBLE PARK Personal Taxi: KANG SEUNG YOON. Despite the sudden request to sing live in the ‘taxi’, he picks up his guitar and starts singing BOM’s You & I. BOM, harmonizes perfectly with KANG SEUNG YOON, all improvised on the spot.
DARA and BOM, despite their joking around saying “Our role model is Kim Gura, so we have to be nasty to you,” showed much affection for the rookie artist. BOM seemed compassionate when KANG SEUNG YOON opens up about being left out in dance class for his lack of dance skills.
The 3rd episode of DOUBLE PARK TV will be revealed at 8 p.m. on August 13.
2013. 8. 13.
