TREASURE Announces First-Ever Collaboration Between a K-pop Group and N Seoul Tower

2025-10-02 10:47 am

[스포츠동아=이정아 기자] TREASURE is set to celebrate their upcoming Seoul concert with a historic collaboration with N Seoul Tower.

According to YG Entertainment on October 2, the group will hold a special collaboration with N Seoul Tower from October 8 to 14. As the first-ever partnership between a K-pop group and the iconic landmark, the project is expected to deliver a fresh and exciting experience for global fans.

Fans can take part by purchasing the “TREASURE HUNT” package. Participants will be able to decorate love locks and hang them on the KEEP YOUR TREASURE tree, snap photos with TREASURE-themed props at the “N Photo” zones, and complete a variety of missions throughout the tower to receive rewards.

In particular, during TREASURE’s Seoul concert dates, October 10, 11, and 12, the tower’s spire will be lit in a vivid blue, symbolizing the group and amplifying the concert atmosphere. Additional events include a photo zone at the tower plaza, glass mapping on the 4th-floor observatory, and music video screenings inside the Inside Seoul space.

2025. 10. 2.