The Excitement Around BABYMONSTER: YG & YANG HYUN SUK’s Bold Confidence
[OSEN=선미경 기자] YG Entertainment’s latest group, BABYMONSTER, is ready to make waves with a debut that’s been generating buzz across the globe. As they kick off their journey with a complete seven-member lineup, the world is about to get a real taste of what BABYMONSTER is all about.
Set for an official launch on April 1, BABYMONSTER started turning heads last November with the release of ‘BATTER UP’. Now, with AHYEON joining the ranks, the group is at full strength. Following in the footsteps of BLACKPINK, these new faces come from YG Entertainment’s renowned training system, sparking high expectations for this powerhouse rookie group.
YANG HYUN SUK, YG’s Executive Producer, is throwing his full support behind BABYMONSTER’s debut. Taking a hands-on approach, he’s been promoting their first mini-album and official debut album ‘BABYMONS7ER,’ signaling a grand entrance. His leadership from the training days through to the debut phase has been a key factor in raising global anticipation for the group.
BABYMONSTER has already shown a versatile charm with the hip-hop infused ‘BATTER UP’ and the pop ballad ‘Stuck In The Middle,’ showcasing their ability to conquer any genre. Their early releases quickly climbed the charts, with ‘BATTER UP’ hitting YouTube’s Worldwide Trending No. 1, and ‘Stuck In The Middle’ reaching 100 million views on its music video in record time.
These achievements not only underline the global interest in BABYMONSTER but also highlight the keen anticipation from K-pop fans worldwide. Demonstrating their exceptional potential, BABYMONSTER has already secured a spot at the ‘Summer Sonic 2024’ festival in Chiba, Japan, marking an impressive milestone for a group yet to debut officially.
With YANG HYUN SUK’s unwavering support complementing BABYMONSTER’s talent and polish, the K-pop community’s faith in them is stronger than ever. Given YG’s track record with BIGBANG, 2NE1, BLACKPINK, WINNER, iKON, and TREASURE, the bar is set high for BABYMONSTER.
BABYMONSTER is gearing up to unveil the darker side of hip-hop with their debut album. While ‘BATTER UP’ captured hearts with its bright and wholesome vibe, their title track ‘SHEESH’ promises to showcase a completely different side. YANG HYUN SUK’s enthusiasm is palpable, hinting at a powerful chorus and catchy choreography that’s bound to captivate fans.
The group’s journey from ‘BATTER UP’ through ‘Stuck In The Middle’ to ‘SHEESH’ highlights their musical versatility, underscoring their arrival as a fully-formed act ready to take on any genre.
Moreover, BABYMONSTER is set to reveal a fresh side with ‘LIKE THAT,’ a collaboration with global pop sensation Charlie Puth. AHYEON, in particular, has already caught Puth’s attention with her cover of ‘Dangerously.’ This collaboration, along with a full group version of ‘BATTER UP’ and ‘Stuck In The Middle,’ and the conclusion of their debut reality show ‘DREAM,’ are poised to make their debut album a must-listen.
Coming from YG Entertainment, expectations for BABYMONSTER’s music and performances are sky-high. With their official debut imminent, they plan to engage with fans through diverse activities, including appearances on music shows. The anticipation for BABYMONSTER’s debut is a testament to the trust in YG and YANG HYUN SUK’s confidence in their newest act.
2024. 3. 18.
