YG Entertainment Announces Global Audition in 10 Countries, Collaborates with Avex in Japan… “Boosting Youth Enthusiasm”
[MK스포츠=박소진 기자] YG Entertainment officially announced on March 8th that it will be holding global auditions from April to December to discover new K-pop stars. Emphasizing diversity and inclusivity, the auditions are scheduled to take place in 17 cities across 10 countries worldwide.
The audition journey will begin in Toronto, Canada, on April 27th, followed by sequential events in major global cities including the United States, Australia, New Zealand, Singapore, Malaysia, Thailand, Philippines, Indonesia, and Vietnam.
This audition targets teenagers born between 2006 and 2013, seeking talented individuals in various fields such as singing, rapping, dancing, and visuals. Participants will have the opportunity to fully express their talents and passion.
YG Entertainment has also planned a special audition in Japan, collaborating with the famous Japanese entertainment company Avex to hold separate open auditions in April and May. This effort is part of YG Entertainment’s initiative to scout talented aspiring stars across Asia, expected to bring fresh momentum to the global K-pop market.
The talents discovered through these global auditions will have the chance to grow into professional artists through YG Entertainment’s systematic training system, potentially becoming the new stars of the K-pop scene on the world stage.
Avex Group, one of Japan’s largest entertainment companies, engages in various fields including music, video, and live entertainment. Since its establishment in 1988 by Masato Matsuura, Avex has significantly influenced the development of J-POP, working with famous artists like Ayumi Hamasaki, EXILE, and AAA, and holding a vital position in Japan’s music industry.
Beyond music production and distribution, Avex’s business encompasses artist management, event planning, music publishing, and animation production and distribution, covering a wide range of the entertainment industry. With its popularity both within and outside Japan, Avex is expanding its influence across Asia.
One of the keys to Avex’s success lies in its innovative marketing strategies and expansion into the global market, continuously growing its fan base by discovering new artists and offering a variety of music genres.
2024. 3. 9.
