“The Ultimate Debut”..High Expectations for BABYMONSTER’s Debut
[OSEN=선미경 기자] A mega debut, set to mark the pinnacle of the music industry this year-end, is on its way. YG’s new girl group BABYMONSTER has finalized their debut and is ready to meet K-pop fans worldwide. There is much anticipation that the group will fulfill the high expectations and interest they have garnered even before their debut.
YG Entertainment announced BABYMONSTER’s debut through their official blog on the 10th. BABYMONSTER is set to officially debut on the 27th, taking their first step towards the global music market. Their debut is one of the most awaited in K-pop, expected to be the grand finale of this year’s music industry.
BABYMONSTER is YG Entertainment’s first girl group in 7 years since BLACKPINK, capturing global music fans’ expectations with the confirmation of their 7-member lineup last May. Just being YG’s new act and BLACKPINK’s junior group has already garnered significant attention and anticipation from K-pop fans worldwide, further heightened by their debut survival show.
This interest in BABYMONSTER has already translated into meaningful achievements. In May, BABYMONSTER’s pre-debut track ‘DREAM’ topped the Billboard Hot Trending Songs chart in the US, signaling a strong start. This was a notable achievement in the global market even before their official debut.
Furthermore, BABYMONSTER has been breaking records even before their debut announcement. Despite being trainees, they surpassed 2 million YouTube subscribers in a record time of 129 days for a K-pop girl group, and their teaser content has amassed over 400 million views, indicating their growing popularity. Their YouTube subscribers exceeded 3 million in about 201 days since the channel’s inception.
Particularly, Billboard USA selected BABYMONSTER as a ‘K-pop Artist to Watch,’ predicting that they will “create a new wave in the K-pop genre.” This highlights BABYMONSTER’s influence even before their official debut. The group, with their talent and charm showcased through the survival show, has already captured the expectations of global music fans and industry insiders as YG’s new act.
Having confirmed their debut, BABYMONSTER is expected to make a powerful first impression with a debut song in the intense hip-hop genre. The song, embodying each member’s individuality and the team’s identity, is anticipated to demonstrate the potential of this ‘monster rookie’ to lead the fifth generation of music.
2023. 11. 10.
