YG TREASURE Wins 2 Trophies on ‘2020 MAMA’ in 4 Months Since Debut… New History Written by the Monster Rookies
[OSEN=지민경 기자] YG’s rookie group TREASURE not only won the BEST NEW MALE ARTIST award at the ‘2020 MAMA’, but also won a main award, winning a total of 2 trophies. Their performance proved their nickname ‘the monster rookies’ as well as their recent fame, as well as making the global fans’ hearts flutter once again.
At the ‘2020 Mnet Asian Music Awards’ held on December 6, TREASURE received the BEST NEW MALE ARTIST award in addition to one of the main awards which was titled the ‘Worldwide Fans’ Choice TOP 10’ award.
Leader CHOI HYUN SUK revealed his overwhelming emotions by stating, “We’ve achieved two goals today. It is an honor just to perform at MAMA, and we can’t believe we even received the Best New Male Artist award. We thank our fans who always stay with us, our producers, peers at our agency, and our families”.
JIHOON, the other leader, also thanked the fans by stating, “Treasure Makers(fandom) who always stay with us without change make us happy day by day. Your love gives us energy all the time. We would like to repay with good music”.
Under YG’s fast∙concentrated strategy, TREASURE has successfully released 3 single albums in 3 months since their debut made on August 7. The 3 single albums have surpassed a total of 700 thousand in sales, while title songs from all 3 albums swept various global charts including the Top 100 chart of Line Music, Japan’s biggest music platform, and Rakuten Music’s Real-time Comprehensive Rankings.
The group also entered the top ranks of US Billboard’s Social and Emerging Artists chart, showing the fastest growing trend not only as a rookie, but also as the early stages of a group launched in YG history. They have been acknowledged as the biggest rookies of 2020.
TREASURE did not stop at the ‘Best New Male Artist’ award. After receiving their second rookie award following their award received at the ‘2020 Asia Artist Awards’, TREASURE was also listed on MAMA’s ‘Worldwide Fans’ Choice TOP 10’. The global fans’ broad love and selection were needed to receive the meaningful award. The 12 members of TREASURE could not hide their excitements.
BANG YE DAM smiled brightly while stating, “FIND YOUR TREASURE! That is our words of greeting. We found this award today, but the real treasure is our Treasure Makers(fans) sharing these emotions at this moment. We will return bigger love and energy for the fans. We thank you and we love you”.
TREASURE proved their high-quality performances through the MAMA stage. They began by performing their debut song ‘BOY’, emitting explosive energy as the song began playing by presenting a powerful performance with the exciting beat of the song. The scene of 12 robot arms shooting lasers to the members’ hearts emphasized TREASURE’s charismatic charms on stage, notifying the birth of a legendary performance which the viewers cannot take their eyes off.
Furthermore, the performance of ‘I LOVE YOU’ newly arranged with beautiful piano accompaniment and grand sounds was revealed for the first time and captivated the fans’ hearts. TREASURE’s mellow vocals and soft dance lines stood out. The Hip-hop song ‘MMM’ then created a contrasting vibe and decorated the glamorous finale by leading the viewers to the climax. TREASURE’s unique teen-crush group dance and Hip-hop swag shined throughout the changing beat, which were enough to excite the entire MAMA.
The global fans cheered after TREASURE presented their performance at MAMA. TREASURE’s YouTube channel subscribers rapidly increased and surpassed 3M, while ‘TREASURE’ and ‘#TREASURE_at_MAMA’ decorated the real-time searched keywords of various portal sites and Twitter’s Worldwide Trend Rankings.
Meanwhile, TREASURE is planning to continue various promotional activities through ‘MMM’ until the end of the year and has revealed their plan to release their official debut album next year on January. The people are paying keen attention to the furious race of TREASURE, the ‘super rookies’.
2020. 12. 7.
