BLACKPINK’s ‘DDU-DU DDU-DU’ MV Surpasses 1.4B Views… First∙Best in K-Pop Group History
[MBN스타=안하나 기자] BLACKPINK’s MV for ‘DDU-DU DDU-DU’ surpassed 1.4B views on YouTube. It is the first and best record in K-Pop group history.
According to YG Entertainment on November 23, BLACKPINK’s ‘DDU-DU DDU-DU’ MV surpassed 1.4B views on YouTube as of 3:32 AM.
The record was achieved in approximately 2 years and 5 months since its release on June 15, 2018. While the ‘DDU-DU DDU-DU’ MV is already renewing its own best K-Pop group MV views record every minute and every second, their rising trend is still hot.
In fact, the MV for ‘DDU-DU DDU-DU’ set a milestone by reaching 1B views for the first time in K-Pop group history last year on November. It took them 4 months to reach 1.1B from 1B, 3 months to reach 1.2B from 1.1B, and approximately 2 months to reach 1.3B from 1.2B, showing an increase in pace on gathering views.
‘DDU-DU DDU-DU’ is the title song of BLACKPINK’s first mini album, ‘SQUARE UP’. The point moves which look like they’re firing pistols along with the strong and catchy hook became popular, allowing the MV to become ‘The Most Viewed K-Pop MV in the World’ on the year of its release.
The song also achieved remarkable success on major global music charts. The song not only achieved a ‘perfect all-kill’ on Korean music charts but was also ranked at no. 40 and on no. 55 on the US Billboard 200 and Hot 100 respectively, setting the best K-Pop girl group record at the time. The song also surpassed 300M streams on Spotify, the world’s biggest music platform, proving their global popularity and presence.
On YouTube, the platform which led the transformation of the global music distribution·consumption market, BLACKPINK’s presence is growing day by day. The already have 3 MVs with over 1B views including ‘DDU-DU DDU-DU’, ‘Kill This Love’, and ‘BOOMBAYAH’. They have a total of 22 videos with over 100M views and has 53.4M YouTube channel subscribers, which is the second biggest among all artists in the world.
It is reviewed that their consecutive song releases this year has hit the global market, making BLACKPINK’s popularity rise.
After warming up for their comeback through the song ‘Sour Candy’ collaborated with Lady Gaga back in May, BLACKPINK released consecutive hits including their pre-release singles ‘How You Like That’ and ‘Ice Cream’ from their official debut album, proving their global presence.
2020. 11. 23.
