BABYMONSTER Proves YG’s Strength… YANG HYUN SUK executive producer’s Conviction Pays Off Once Again
[이데일리 스타in=윤기백 기자] Group BABYMONSTER has once again proven the power of “YG DNA” with its third mini album, CHOOM. More than just a comeback, it is being seen as a powerful reminder that even in an increasingly uniform K-pop market, “YG’s distinct color” still resonates.
The recent K-pop market has been dominated by short-form, viral-oriented music and challenge-style performances. However, BABYMONSTER’s CHOOM did not focus only on easy-to-follow point moves. Instead, the group placed its bet on a “complete performance content” package, where music, performance, visuals, and stage presence all work together organically. And the results are being proven in numbers.
Immediately after its release, the music video for CHOOM went straight to No. 1 on YouTube’s “most-viewed videos within 24 hours” chart, and its current view count has surpassed 54 million. The performance video has also exceeded 24 million views. On major platforms such as YouTube, Instagram, and TikTok, more than 100,000 challenge videos using the track have been created, continuing its global spread.
What stands out most is that, true to its title CHOOM, the performance itself is being consumed like a cultural phenomenon. The powerful movements that burst out in the “Let’s CHOOM” section, the twist in the hand choreography matched to the whispered “Watch out,” and the rhythmic steps go beyond simple choreography, stimulating viewers’ instinctive desire to participate.
Analysts say this reflects YANG HYUN SUK executive producer’s almost obsessive attention to detail and firm conviction. According to YG, YANG HYUN SUK executive producer personally took part in creating the chorus choreography for CHOOM. In particular, instead of assigning the choreography to a small number of teams as usual, he received choreography drafts from as many as 10 teams and selected the most polished result.
This went beyond simply creating “well-made choreography.” It was closer to a determination to create a performance that could symbolize the song title itself. In fact, many have responded that CHOOM leaves a stronger impression when watching the stage than when simply listening to the song. In that sense, YG’s signature performance-centered DNA has been maximized.
YG Ultimately Proves Itself Through Performance
The reason BABYMONSTER’s latest comeback feels even more meaningful is that it stands in direct contrast to the current flow of the K-pop market.
While many K-pop teams today are consumed mainly through short-form viral clips and light challenge content, YG continues to emphasize “the power of the stage itself.” It is a method of convincing fans with a single music show performance or one live stage.
BABYMONSTER is also putting its confidence in live vocals and performance at the forefront of this promotion cycle. The group officially began its music show activities with MBC’s Show! Music Core on the 9th, followed by SBS’s Inkigayo on the 10th. Given that the group has already received an explosive response through content alone, the momentum could rise even more sharply once vivid live performances are added.
This also connects to the strengths of the YG Family, carried on in the past by BIGBANG, 2NE1, and BLACKPINK. Rather than simply following trends, YG creates new currents through stage and performance. In fact, immediately after BABYMONSTER’s CHOOM was released, it drew responses such as “This is YG style after all,” “The stage hits differently,” and “The performance quality is overwhelming.”
Another point worth noting is YANG HYUN SUK executive producer’s distinctive “artist-centered production method.” Rather than quickly mass-producing results, this approach invests significant time into maximizing each member’s strengths and color. BABYMONSTER also went through years of training and content verification before debuting, and CHOOM has likewise been completed as a result in which music, visuals, and performance are organically connected.
Ultimately, BABYMONSTER’s latest comeback carries meaning beyond mere numbers. It has proven that even amid a flood of content that is quickly consumed and forgotten, “well-made music” and “overwhelming performance” still work. And at the center of it all are YANG HYUN SUK executive producer’s conviction, which still refuses to compromise on detail and completeness, and YG’s brand philosophy of preserving its own unique color. With CHOOM, BABYMONSTER has become not just another next-generation girl group, but a team that once again makes people say, “YG really is different.”
2026. 5. 9.
