Crowds Form at Dawn… YG’s BABYMONSTER Heats Up with ‘WE GO UP’ Pop-Up Store
[스포츠서울=이승록 기자] BABYMONSTER is continuing their explosive momentum with their second mini album ‘WE GO UP’, and now, their pop-up store is drawing massive crowds and fan excitement from early morning hours.
Since October 11, YG Entertainment has been operating the “BABYMONSTER 2nd MINI ALBUM [WE GO UP] POP-UP STORE” at the Open Stage on the 1st floor of Shinsegae Department Store in Gangnam, Seoul. Located in one of the city’s busiest districts, the store has been attracting not only devoted MONSTIZ (the group’s fandom) but also casual passersby intrigued by the eye-catching setup.
Despite opening at 10 a.m., long lines began forming as early as dawn on the first day. Both local and international fans, spanning a wide range of ages, gathered to celebrate BABYMONSTER’s comeback, underscoring the group’s surging popularity and global pull.
The pop-up’s immersive design has also earned rave reviews. Towering columns feature rotating portraits of each member, while the walls are covered with visual elements inspired by the album’s concept, creating a striking atmosphere. Over 30 different merchandise items, specially curated to commemorate this comeback, have also been a hit among fans.
Interactive installations are another major highlight. Visitors can collect receipt-style printed notes featuring handwritten messages from members, leave personal replies on a fan message wall, or try games like the “4.1-Second Time Mission”, a stopwatch challenge referencing BABYMONSTER’s debut date (April 1, 2024), and a “Symbol Hunt” where fans search for Easter eggs from the music video.
Fans have been sharing their experiences across social media, posting photos of their completed stamp rally cards and daily special photo frame designs, amplifying excitement for BABYMONSTER’s ongoing promotions.
Meanwhile, BABYMONSTER made their comeback on October 10 with ‘WE GO UP’. The title track’s music video surpassed 40 million YouTube views within four days, showing unstoppable growth. Their recently released Exclusive Performance Video, capturing the group’s charisma and fierce hip-hop energy on an epic scale, is expected to sustain the video’s soaring popularity.
2025. 10. 15.
