TREASURE Tops iTunes Charts in 13 Regions with ‘LOVE PULSE’… Global Praise
[OSEN=선미경 기자] Group TREASURE has once again proven their musical growth with their 3rd mini album that expresses the emotions of love in various ways, captivating the hearts of global fans.
According to YG Entertainment, TREASURE’s 3rd mini album [LOVE PULSE], released on the 1st, ranked No.1 on the iTunes Album Chart in 13 regions. Not only did they top charts in Asia, where they recently wrapped up their fan concert tour with great success, but also climbed to high ranks in major music markets such as the United States and the United Kingdom, showcasing their broad global popularity.
TREASURE’s strong influence in Japan was also reaffirmed. [LOVE PULSE] swiftly claimed the top spot on iTunes Japan’s Top Albums chart, while the title track ‘PARADISE’ also jumped straight to No.1 on AWA’s real-time chart and No.2 on Rakuten Music’s real-time chart, proving the strength of their local fandom.
‘PARADISE’ delivers a heart-fluttering excitement with lyrics that compare a dream-like reality shared with a fateful love to paradise. The members’ refreshing vocals and sophisticated rapping amplify the romantic sentiment, and the funky melody embroidered over the lively brass has been praised for leaving a strong impact.
The music video is also receiving an enthusiastic response for its portrayal of the members immersed in a surreal ‘PARADISE’. With visuals like a car running above the clouds, purple sunsets, and
fireworks decorating the night sky, the dreamy backdrops and direction amplified TREASURE’s charm, bringing smiles to fans’ faces.
The album is also receiving positive reviews for its musical completeness. The deep message capturing different facets of love has captivated global music fans, with not just the title track but all
the included songs receiving favorable reactions. In addition, as the pre-order volume of the 3rd mini album [LOVE PULSE] surpassed 1 million copies, signaling a potential million-seller status, attention is growing on the results they will achieve moving forward.
Starting today (2nd) through the 7th, TREASURE is hosting a pop-up store at Star Square in Mapo-gu, Seoul, and will release the ‘PARADISE’ performance video tomorrow (3rd). Beyond that, they will continue igniting their popularity through various platforms including music shows, radio, and YouTube. Beginning next month, they will kick off their ‘2025-26 TREASURE TOUR [PULSE ON]’ starting at KSPO DOME in Seoul, and continue on to Japan and across Asia with active promotions.
2025. 9. 2.
