TREASURE Opens Pop-Up Store to Celebrate Release of ‘PLEASURE’
[뉴시스=전재경 기자] Group TREASURE is celebrating the release of their mini album ‘PLEASURE’ by opening a pop-up store. Their agency, YG Entertainment, announced that from March 8 to 14, the ‘TREASURE POP-UP: My PLEASURE from TREASURE’ will be held in Hongdae, Mapo District at the DRC.
The pop-up store features an exhibition space infused with the cozy mood of TREASURE’s new album. There’s a photo zone that replicates the music video for their title track ‘YELLOW,’ and a photo booth where fans can take pictures with TREASURE-themed frames.
Fans will also have the opportunity to see and purchase the physical album and official merchandise. A special event offering souvenirs is also prepared on-site.
YG Entertainment shared, “Just like the album’s title ‘PLEASURE,’ we aim to provide fans with fun and special memories, not only through the pop-up store but also via various online and offline promotions. We ask for your enthusiastic interest.”
Meanwhile, TREASURE will release their special mini album ‘PLEASURE’ on March 7 at 6 PM. The title track ‘YELLOW’ features an upbeat sound and a catchy chorus that stands out. The song presents a fresh perspective on the colors of love, conveyed through honest and straightforward lyrics.
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