Emart24 Join Hands With TREASURE…Rleases Hamburger·Tri-angle Gimbap
[한국경제TV=신선미 기자] Emart24 joined hands with group TREASURE from YG Entertainment. Emart24 plans on collaborating with TREASURE in line with their comeback by releasing various items to grab the attention of the MZ generation, while allowing them to experience delicious Emart24 products which focuses on ‘taste’.
Emart24 said on the 17th that they’ll be releasing the TREASURE HAMBURGER (Big Hamburg Steak Burger) that’s packaged with members’ photos, and two types of TREASURE TRI-ANGLE GIMBAP (Big-ham tuna mayo, Big-tteokgalbi Jeonju mix) with is designed with TREASURE’s logo on the 18th.
They plan to promote their collaboration by first releasing the hamburger and tri-angle gimbap which is TREASURE member’s photos and logo, and then release various PB products in which TREASURE members took part in the planning and development process in the first half of this year.
Along with food items, TREASURE members’ photos will be put on their espresso coffee cups at stores from the 25th. Emart24 explained they designed a cup with TREASURE’s photos to promote the excellence of their coffee ‘E-presso’, which uses highest grade single-origin beans and is extracted through their high-quality machine.
An Emart official said “E-presso gets extracted using Italy’s high-end coffee machine ‘Saeco Gran Idea’ which costs around $100,000, and provides coffee-shop quality tastes with the prices of $1 (Americano). The coffee was one of the top2 well-selling products last year.”
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