BLACKPINK’s ‘KILL THIS LOVE’ Tops iTunes Charts in 36 Regions Including the US→MV Reaches 30 Million Views in 14 Hours
[OSEN=김은애기자] BLACKPINK notified a successful comeback with their new song, ‘KILL THIS LOVE’.
The title song ‘KILL THIS LOVE’ from BLACKPINK’s new EP album released today(5th) at 0 AM, was ranked at no. 1 on iTunes Single Charts of 36 regions across the globe including the US, Sweden, Portugal, Philippines, Argentina, Brazil, Malaysia, and Indonesia as of 2 PM. The successful chart results notified the return of the K-Pop queens.
Moreover, ‘KILL THIS LOVE’ received heated responses from the US, the country with the largest music market in the world and where the group announced their expansion to, by topping the US iTunes Chart. BLACKPINK has previously proven their potential in the market by being ranked at no. 1 on Amazon’s ‘Best Seller’ chart with their debut single, ‘BOOMBAYAH’.
Furthermore, their new EP album ‘KILL THIS LOVE’ also topped iTunes Album charts in 31 different regions including Finland, Greece, Japan, New Zealand, and Russia, proving the fans’ heated support on the full album.
BLACKPINK also set another milestone with their MV. The MV for ‘KILL THIS LOVE’ surpassed 10 million views in 4 hours and 13 minutes since its release, setting the fastest record in K-Pop history. It also surpassed 20 million views in 9 hours and 30 million views in 14 hours since its release, proving BLACKPINK’s global popularity and influence.
Furthermore, the MV for ‘KILL THIS LOVE’ was placed at no. 1 on YouTube’s Trending list, receiving the spotlight from users online.
The MV for ‘KILL THIS LOVE’ was revealed through YouTube Premier which provides real-time chat function for the viewers who has access to the according service. The number of simultaneous users reached 970 thousand, which was the highest number in the world. This proved the global fans’ high anticipation and interest on BLACKPINK’s new MV.
Yesterday(4th) at 11 PM, an hour prior to the release of their new album, BLACKPINK shared comeback greetings through VLIVE and communicated with the fans on various topics including the album introduction, point choreography, MV making film, behind stories, and ‘Kill or Love’ quiz. 7,368,454 people watched the VLIVE broadcast while it also set a big record by receiving 451 million hearts.
The title song ‘KILL THIS LOVE’ is signified with BLACKPINK’s charismatic rap and vocals. The song was written by TEDDY and Bekuh BOOM, while TEDDY, R.Tee, 24, and Bekuh BOOM composed the track. The choreography for ‘KILL THIS LOVE’, created by 4 world-famous choreographers, present a dynamic performance while creating harmony with the strong and fierce sounds of ‘KILL THIS LOVE’.
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