MV For BLACKPINK’s ‘DDU-DU DDU-DU’ Surpasses 600 Million Views… Fastest Record in K-Pop Group History
[스포츠조선=조윤선 기자] The MV for BLACKPINK’s ‘DDU-DU DDU-DU’ surpassed ‘600 million views’ in 6 months and 28 days, writing the fastest record in K-Pop group history.
Today(13th) at 8:40 AM, the MV for ‘DDU-DU DDU-DU’ reached 600 million views on YouTube. YG Entertainment uploaded a congratulatory poster through their official blog to celebrate the fact.
The MV for ‘DDU-DU DDU-DU’, released last year on June 15, surpassed 600 million views in exactly 211 days.
The record shortened the pre-existing record by 9 months, which is the fastest record to reach 600 million views in all K-Pop group history.
The MV for BLACKPINK’s ‘DDU-DU DDU-DU’ has been renewing all time related records in girl group history. At the time the video surpassed 200 million views, the video was on a march of renewing records by all K-Pop boy and girl group history.
BLACKPINK established themselves as the ‘representative group of K-Pop’ by setting ‘milestones’ while reaching 200 million views, 300 million views, 400 million views, 500 million views, and 600 million views.
Furthermore, BLACKPINK is the K-Pop girl group with the most MVs with ‘over 300 million views’. In addition to ‘DDU-DU DDU-DU’, ‘AS IF IT’S YOUR LAST’ and ‘BOOMBAYAH’ surpassed 400 million views, while ‘PLAYING WITH FIRE’ and ‘WHISTLE’ surpassed 300 million views, which adds up to 5 MVs with ‘over 300 million views’.
In addition, including JENNIE’s ‘SOLO’ which is the fastest MV by a Korean female solo artist to surpass 100 million views, all 7 MVs released by BLACKPINK ever since debut surpassed 100 million views on YouTube, proving the group’s massive influence.
Furthermore, the ‘choreography videos’ for ‘DDU-DU DDU-DU’, ‘AS IF IT’S YOUR LAST’, and ‘BOOMBAYAH’ have unprecedently surpassed 100 million views on YouTube, making the people realize the global fans’ explosive interest on BLACKPINK’s choreography.
BLACKPINK is also the K-Pop group with the ‘most number of subscribers’ on their YouTube channel, which amount to 17 million users. They received the ‘Diamond Creator Award’ from YouTube last year on August for the first time as a K-Pop girl group.
Related officials in the US have realized BLACKPINK’s global influence. As a result, BLACKPINK partnered with Interscope Records, the representative label of Universal Music Group, to notice their expansion into the US market. The group has also received the spotlight from global media with the news that they will be performing at ‘Coachella’, the largest music festival in the US, for the first time as K-Pop idols.
‘BLACKPINK’ will continue their act as a global girl group by holding their first world tour and performing in Asia, North America, Europe, and Australia.
The people are paying keen attention on how high BLACKPINK will rise, as they have challenged the global market as the representative girl group of K-Pop.
2019. 1. 13.
